Videos

Brands of Bharat- Snackable content for Bharat: Why short-form video content is the future (Episode 12)
#BuildingForTheFuture- Understanding the changing landscape of FinTech in India (Episode 1)
Brands of Bharat- Capitalizing on awareness: How narratives impact brand awareness & increase customer engagement (Episode 11)
Brands of Bharat- Brand-driven storytelling: Using narratives for real customer engagement (Episode 10)
Brands of Bharat- How a strong content marketing strategy can up a brand’s game during the festive season (Episode 9)
Data-driven marketing – How macro trends influence consumer behavior and can be utilized to take performance to the next level?
Brands of Bharat- Building trust and relatability through content marketing among the Bharat audiences (Episode 8)
Post-second wave – How to look at marketing for the rest of 2021
Brands of Bharat- How brands are building & positioning their narratives in 2021 (Episode 7)
In Conversation With Arjit Soni of MyByk & Khushboo Sharma of Zero Gravity Communications
Performance with Programmatic: How programmatic is leading to enhanced performance for brands
Brands of Bharat- Narrative building: How to connect with Tier- & Tier 3 cities in the new Bharat (Episode 6)
Brands of Bharat- Captivating consumers: Building narratives to strike a chord (Episode 5)
PR & Communications – The Finest Hour in a Post-Pandemic World
Brands of Bharat- The key to effective content marketing strategy in 2021 (Episode 4)
Data-Driven Decision Making: Role of analytics in ensuring optimum campaign & marketing performance
Brands of Bharat – Tapping attention of the Bharat consumer (Episode 3)
OTT Advertising: Programmatically speaking
Cookieless Future: The demise of cookies
Brands of Bharat – Tapping attention of the Bharat consumer (Episode 2)
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India