Celio and Zoo Media redefine ‘Presentable’ Work From Home Wear with LinkedIn Influencers
Zoo Media announces the #SemiPresentable campaign for the Indian retail brand, Celio, which will be leveraging LinkedIn influencers to target male professionals on the platform. The campaign aims to talk about how working from home during this pandemic has redefined our work lives, especially the way we’re dressed through endless video calls all day.
The campaign includes collaboration with sports anchor and editor, Suhail Chandok, LinkedIn influencer Vaibhav Sisinty, Suveer Bajaj, and seven other professionals and entrepreneurs who have been selected based on their brand persona, engagement with followers, follower count amongst others. The influencers will be sharing fun anecdotes of their work from home experiences and why Celio’s #SemiPresentable is the ‘go to’ choice for presentable workwear which doesn’t compromise on comfort and confidence.
Commenting on the campaign, Pratik Gupta, Co-Founder Zoo Media, and FoxyMoron shares, “The pandemic has changed customer behavior, preferences, and challenges. Brands need to pivot to keep up with the changes. It is now more important than ever for brands to understand consumer challenges and communicate solutions effectively on relevant platforms. And that’s exactly what we have achieved with Celio’s #SemiPresentable.Additionally, I’m really proud that the individual agencies at Zoo Media have, pulled off each distinct medium be it influencer marketing, video, or digital, seamlessly and delivered a holistic campaign”
Satyen Momaya, CEO Celio India says, “Celio has been experimenting with a wide range of designs tailored for the evolved WFH wardrobe. And making a connection with our relevant audience was crucial for this campaign. The integrated approach suggested by Zoo Media will help in releasing that objective and setting #SemiPresentable as a trend.”
The campaign has been planned and executed by the agencies of Zoo Media, FoxyMoron (full funnel creative and performance digital agency), The Rabbit Hole (video solutions agency), and Pollen (influencer, creator, and talent agency).
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