Chtrbox announces global alliance with Influence+United
Founded in 2016 out of Mumbai and Delhi, Chtrbox, Indian influencer marketing company, was today welcomed as Influence+United’s exclusive member for India.
Announced this week by US influencer marketing company IZEA Worldwide, Inc (NASDAQ: IZEA), Influence+United is bringing together the foremost companies from the Influencer Marketing industry around the world. Collectively, the alliance offers brands and marketers an exposure to over three billion global citizens and geographical expertise for over 90% of multi-continent brand organizations. The other members announced as part of the alliance so far are Buzzoole and FLUVIP, the largest influencer marketing companies in Europe & South America, respectively.
For the world’s leading brands, the Influence+United alliance seeks to remove the stress of globalization and to streamline the entire influencer-marketing journey — from proposal to results. The alliance will serve as a way to execute a unified influencer marketing campaign with trusted leaders who are localized in presence, but global in scope.
“India has a population of 600 million, socially-native young adults – and they’re set to change the advertising world,” said Ted Murphy, IZEA Chairman and Chief Executive Officer. “Companies both new and old have recognized that their brand is no longer what they tell their consumers. Instead, it is what consumers tell each other it can be through influencer marketing. Nowhere is this more demonstrable than in India through the leadership of Chtrbox driving the Creator Economy to new heights. Having access to this rapidly growing, innovative country is central to Influence + United’s mission.”
“Increasingly, brands are looking at India for their next wave of growth. Nailing a solid influencer strategy is key in today’s digital world, and we’re glad to be a part of this alliance to ensure that storytelling happens seamlessly across borders,” said Pranay Swarup, CEO & Founder of Chtrbox.
Julie Kriegshaber, Chtrbox’s COO, further added, “India has among the highest social media consumption in the world, and an amazing creator ecosystem. We are excited to showcase and offer this to the world through Influence + United.”
Influence+United also plans to formally welcome additional partners from around the world in subsequent announcements.