Content Marketing Summit Asia Expands To Australia New Zealand
With Content Marketing gaining enough momentum in the last few years across the APAC region, Asia’s largest content marketing event CMS Asia has decided to launch its maiden edition in Sydney to cater to the Australia & New Zealand marketers. This will be the 8th edition of the renowned conference, scheduled for April 10 in Sydney.
“We are always eager to expand our wings & presence to markets where there is a clear gap. Given there is no such event of this scale in that region, it makes our decision-making process faster. We continue to stick our core USP of delivering great content through top-notch experts & practitioners as speakers, year after year” says RP Singh, Chief Curator, CMS Asia
According to a study by Technavio, the global Content Marketing industry is projected to enjoy a compound annual growth rate of 16%. This is set to power a total industry valuation of just $195.58bn in 2016 to $412.88bn by 2021, representing incremental growth of $217.3bn.
According to the latest edition of PQ Media’s annual Global Branded Entertainment Forecast, Consumer content marketing, which includes digital, non-textual and print and digital hybrid content had the fastest growth of any branded entertainment sector, with a 14.5% increase to roughly $15.61bn globally. Hybrid content marketing represented the largest platform with a $7.87bn share, while digital content had the fastest growth with a 24.7% increase in 2017.
South Asia edition of CMS Asia is scheduled for May this year in Mumbai, with Tokyo, Singapore, Jakarta & Kuala Lumpur editions being planned by the organizers in second half of 2019. With presence in 6 JAPAC & ANZ markets this year, CMS Asia continues to be the largest event in the region.
