CMS Asia’s South Asia edition of Content Marketing Awards conferred at Mumbai, Tata Power wins Company of the Year 2019
Asia’s largest content marketing event CMS Asia has recently announced its South Asia edition of Content Marketing Awards in India where over 80 nominations were received in 22 categories. CMS Asia awards are the largest recognition platform for content marketers across APAC which started last year.
The jury of CMS Asia awards comprises of brand leaders from across the globe with both B2B & B2C backgrounds. The nominations went through a couple of rounds of evaluation before reaching the final stage where winners were declared in 11 categories mentioned below
- Best Use of Omni-Channel Content: Nykaa.com for Nykaa.com
- Best Use Branded Content – Mobile: Madras Global for Royal Challengers Bangalore
- Best Use of Technology in a Content Marketing campaign: Zirca Digital Solutions for Multiple Clients
- Best Use of Visual Content (Non-Video): Gypsy Moth for Jockey
- Best Use of UGC: Tata Power for Tata Power
- Content Marketing Campaign of the Year: Rebel Foods for Behrouz Biryani
- Best Use of Video Content: LIQVD Asia for Legrand
- Best Use of Branded Content – Digital: LIQVD Asia for Legrand
- Best Experiential Content: Times Internet for Syska
- Best Use of Content to Commerce: Nykaa.com for Nykaa.com
- Content Marketing Company of the Year: Tata Power for Tata Power
Speaking about the 2nd edition of CMS Asia awards, CMS Asia Chief Curator, RP Singh says, “We are quite satisfied with the number of nominations we are getting every year. It shows that CMS Asia has been successful in moving the needle in growing the content marketing discipline in this part of the world. We do not want to make these awards a huge ceremony of sorts unlike other award platforms, we just want to keep doing it the CMS Asia way, which according to us, is the right way for the cause we are serving.”