Agency Reporter Connected TV Asia Symposium 2022- New Delhi edition concludes triumphantly

When we at Agency Reporter hosted the first edition of Connected TV Asia Symposium in September 2022, our aim was to cultivate a learning environment for all stakeholders in the CTV space by providing a platform to share their experiences. While it was much needed, little did we expect to receive so much support and enthusiasm from the industry to make this event THE exclusive platform for the CTV ecosystem in the country.

The enthusiasm paved the way for the second edition of the Connected TV Asia Symposium much earlier than we expected, in the city of New Delhi. Just like the first edition, we were grateful to garner the support of organizations that have made a mark for themselves in the adtech space. Connected TV Asia Symposium 2022- New Delhi edition was presented by Samsung Ads, and supported by MiQ & Vidgyor.

While the first edition managed to set the tone right; with the second edition, we upgraded the agenda with the aim of diving a little deeper into this space. The CTV ecosystem is currently at a point where a plethora of changes are taking place at lightning speed, bringing about a lot of excitement and uncertainty as well. Hence,it was all the more imperative for us to ensure that we onboard CTV experts, whose learnings and experiences can enable our audience to understand more about this ever-evolving space.

The second edition demanded more research and hard work to be undertaken to replicate the success of the first one. And as we witnessed a room packed with stakeholders from diverse industries and our 24 speakers, all keen to share and learn from each other; we knew we did it again!

Have a look at what some of our speakers had to say:

Bhairavi Rangarajan, Head – Digital Marketing, Branding & MarComm, Kohler Co

It was an immensely enriching experience listening to varied perspectives, knowing that there are similar challenges being faced by other marketers and the collective effort being made by partners in this space to address these gaps. CTV is geared for growth and that gives ample opportunity for creativity and innovation for brands to experiment.”

Gaurav Soni – Head of Media at Domino’s

It was great being a part of Connected TV Asia Symposium and having meaningful discussions with Industry leaders. The event was meticulously planned and executed. CTV is an exciting space to be at.
CTV is a very dynamic and evolving ecosystem where evolution of ad units is happening, clicks have been introduced, CTAs like send on phone make it more integrated and trackable experience. CTV is the future as it will become a holistic full-funnel marketing strategy and bridge the gap between your lower and upper funnel marketing goals to complement your linear TV and digital effort.
The question is from where will CTV pull monies from, is it Linear TV, Digital Media, both or will the pie increase?”

Manav Sethi – Head Media Martech & Growth – VIDA World

I would like to thank Agency Reporter team for organizing CTV Asia and bringing in stakeholders across the value chain in one event. Attribution has been the holy grail in digital- cookie deprecation along with the rise in ctV numbers is a classic recipe for a future that has got marketers on their toes. The ecosystem has to find models beyond contextual and statistical, which creates meaning for everyone in the value chain. “

Prabhvir Sahmey, Senior Director, Samsung Ads
The second CTV Symposium with a packed hall validates the need for more evangelism about CTV. All the sessions very engaging with surprisingly good levels of acceptability towards CTV. As we roll into 2023, Agency Reporter has an important role to play in keeping the conversation progressing.”

Rajeev Jain, VP- Marketing, DS Group

It was a wonderful experience to be on the panel at the second edition of Connected TV Asia Symposium 2022 conducted by Agency Reporter. Connected TV is a new game-changer in the media industry. Benefitting through a more immersive experience and data-driven precision in targeting, it has enabled us to leverage the pros of both, television and digital mediums. It was a great experience to share the stage and interact with eminent industry experts, understanding their perspectives, and key learnings as well as getting a greater insight into the opportunities and challenges of this phenomenally fast-growing medium. “

Vikram Gupta, Senior Manager- Marketing, Dabur

Congrats Agency Reporter and team for a successful Delhi edition of the CTV Asia Symposium 2022. It was a pleasure to interact and share views on CTV from a marketer’s lens. Valuable insights shared by other panellists have reinforced my views on CTV and the approach for our brands – Test & learn, be creative and explorative.

Vikas Khanchandani, Country Head, DistroScale

The CTV Asia Symposium covered the landscape for the fast paced Connected Television category in great detail keeping in mind expectations and challenges for all stakeholders. Each panel and speaker added knowledge and clarity for all participants. I personally learned a lot from the valued speakers and panels. The Indian consumer and the habits are evolving, the ecosystem is moving towards CTV at an extremely fast pace. Smart TV sales are north of 90% of all Television sales, the medium is bringing huge value to the advertisers and agency partners with contextual and geographical targeting capabilities. I believe Free Ad Supported Television will outpace subscription by bringing sharper and richer content categories as the CTV volumes scale up and go beyond the Tier 1 markets.”

Mukesh Ghuraiya, Chief Marketing Officer, Modi Naturals

It was a very well-organized event with really amazing panelists/speakers from across the CTV ecosystem. It’s always a great opportunity to hear and learn from the key stakeholders in the ecosystem. I had a great time and I believe conversations and discussions like these are required to understand and improve CTV advertising. I fundamentally believe in the CTV advertising medium and together with all the thought leaders, we can scale it to be a great platform where brands would love to engage with their consumers. Happy to be part of it.”

Dhrubajyoti Choudhury, Senior Manager- Customer Success, Integral Ad Science

I was delighted to be a part of the second edition of Connected TV Symposium 2022, Delhi. I would like to thank Agency Reporter for inviting me and organising this event, which addressed key questions around one of the most exciting and critical pillars to the future of Digital Advertising – Connected TV (CTV). Participation of stakeholders across the ecosystem, the mix of panel discussions, fireside chats, insightful presentations made it very interesting and engaging. It was extremely encouraging to see Industry Leaders share their thoughts on this new media channel and how brands can leverage it further to reach the right audience and deliver their digital messages more effectively. Consumer behaviour shifts highlight the increasing importance of CTV as a media channel. Brands need to realign their media strategies to ensure the ads consumed by the target audience are relevant to the content. Transparency in terms of measurement still remains a big challenge and reliance on dynamic machine learning models and verification solutions will be the key going forward.”

Nikhil Kumar, Vice President- IN & SEA, mediasmart

Thank You Agency Reporter for organizing yet another successful CTV Asia Symposium, which brought the ecosystem together. 

It’s heartening to see how the discourse around CTV has shaped up, from the early days which focused more on understanding the medium itself to today where we as an ecosystem are having insightful discussions on more nuanced themes like Programmatic CTV, Brand Safety, Role of CTV in the marketing mix and the ability to deliver a full-funnel impact.

Looking at the key takeaways across panels at the symposium  along with the general sentiment across brands, agencies, and tech solution providers, one can say that CTV is undoubtedly here to stay and grow further and continue to play a pivotal role in the lives of consumers and hence advertisers, who are looking to connect journeys across screens.”

Siddharth Dabhade, Managing Director- India, China & SAARC, MiQ

We appreciate Agency Reporter for bringing together media and marketing leaders at the CTV Asia Symposium. It’s encouraging to witness the growing importance of CTV in advertisers’ media mix and be a part of such insightful discussions. I’m confident that the CTV advertising space would grow rapidly, and more brands will unlock marketing value from CTV by adopting a programmatic, data-driven, and audience-first approach to CTV.”

The overall success of both editions has made it clear to us that more conversations need to be instigated in this space and there’s no reason for us to limit it geographically. With a lot more to learn and knowledge to be acquired, we aim to host subsequent editions in India and Jakarta in 2023.  

So stay tuned as we come up with an even better agenda for the most sought-after event in the connected TV space.