Connected TV Asia Symposium wraps up its inaugural edition in Jakarta with resounding success
In a remarkable culmination of cutting-edge technology, industry insights, and captivating discussions, the first edition of Connected TV Asia Symposium in Jakarta drew to a close today and marked a significant milestone in the world of digital advertising.
The inaugural edition of the Connected TV Asia Symposium, in Jakarta, was presented by mediasmart, and powered by Lemma and Segumento. With a full house, the event with its one-of-a-kind agenda brought together industry leaders, experts, and enthusiasts across SEA to explore the dynamic landscape of connected TV and its impact on the Asian market.
Over the course of the day, attendees were immersed in a symphony of panel discussions and presentations, that aimed to educate, inspire, and drive innovation in the connected TV advertising landscape. Thought leaders across media agencies, seasoned marketers, and technology leaders converged on stage to share their insights, experiences, and predictions.
The topics for the sessions ranged from the journey from linear TV to smart TV, CTV advertising strategies for brand success, leveraging the power of programmatic advertising in the CTV ecosystem, and what the future of CTV advertising looks like.
The vibrant exchange of ideas not only enriched attendees’ knowledge but also provided a platform for networking and forging new partnerships. The symposium successfully achieved its goal of fostering collaboration, sharing knowledge, and igniting innovation in this rapidly evolving ecosystem.
The event commenced with an insightful presentation on ‘The journey from broadcast media to connected TV’ that celebrated the emergence of connected TV as a game-changer in the industry. Nikhil Kumar, Vice President – India, Southeast Asia & Middle East at mediasmart, took the audience on this journey and discussed the changing landscape of video content consumption, the characteristics of the evolved CTV user, and how this has impacted digital advertising on the whole.
It was followed by a panel discussion on the topic ‘Identifying transformation in video consumption habits’, which focused on going back to the basics and diving deeper into the factors that truly contributed to the transformative change in video consumption habits during and post-pandemic, and the exciting opportunities that CTV is presenting.
On the panel, we had Ashish Bhatnagar, COO at DMP Communications; Fauzan Akbar, Country Digital & E-Commerce Lead at Bayer Indonesia Consumer Health Division; Mayank Singh, Chief Digital Officer & VP – Marketing, Digital Business and IT at Domino’s Pizza Indonesia and Pushpendra Kumar, Senior Vice President – Digital Transformation at Indosat Ooredoo Hutchison. The session was moderated by Arindam Bhattacharyya, Chief Strategy Officer at Dentsu Indonesia.
The second panel discussion of the day focused on ‘Decoding experiences and expectations of smart TV viewers’ wherein the panellists focused on enhancing viewer experiences, addressing the audience’s perceptions of CTV ads, identifying effective formats, and personalizing the viewing journey.
The panellists for this session included Abhishek Kumar Rajoria, Head of Digital & Integrated Media at DMP Communications; Avijit Dutta, Country Manager, Indonesia at Viu; Swaminathan Iyer, Director – Sales at Lemma and Mudit Govil, Partner – Client Leadership at Essencemediacom. The moderator for this session was Stephanie King, Senior Director – South East Asia at DoubleVerify.
AI is the buzzword nowadays across the digital sphere and there was no way that we could have missed out on the opportunity to understand its role in the CTV ecosystem. Next up, we had Rohan Mahajan, Chief Operating Officer (Media Services) at Omnicom Media Group Indonesia, delivering a presentation on an exciting topic ‘AI-Powered CTV Advertising: The Future of Targeted Marketing‘.
The presentation helped the audience understand how advertisers can leverage artificial intelligence to deliver personalized and relevant ads to viewers, and how AI can enhance audience targeting and improve ad effectiveness in the CTV ecosystem.
Following a quick break, the third panel discussion of the day was in motion centred on the topic- ‘Leveraging the power of programmatic advertising in the CTV ecosystem.’ This session aimed to understand the dynamic relationship between programmatic advertising and CTV, and unravelling the vast opportunities it presents for marketers and advertisers.
On the panel, we had Abbas Ehetesham, Digital Supply Solutions Director at Dentsu Indonesia; Aldila Septiadi, Digital Group Head of Marketing Technology at Erajaya; Saravanan Mudaliar (Savy), General Manager at Publicis Media Indonesia; and Yustiar Rizawan, Head of Digital & Marketing Communication at Blue Bird Group Indonesia. The session was moderated by Himanshu Pandey, Chief Executive Officer at Segumento.
The last panel discussion addressed the big question that has been looming over- Will CTV ever be able to replace linear TV? This session was perhaps the most ideal way to end the show with the CEOs of prominent media agencies gracing the panel and focusing on the topic ‘The future of television: Can Connected TV supplant linear TV as the ultimate medium?’
On the panel, we had Himanshu Shekhar, CEO GroupM South East Asia; Rajat Basra, CEO (President Director) at Omnicom Media Group and Satyajit Sen, CEO at Havas Group Indonesia. The panel was moderated by Nikhil Kumar, Vice President – India, Southeast Asia & Middle East at mediasmart.
Throughout the event, attendees had ample opportunities to engage in one-on-one discussions with experts and connect with industry peers. The symposium’s interactive nature ensured that knowledge was not just imparted but also actively absorbed and shared, fostering a sense of community and collaboration.
As the event concluded, the attendees proceeded to connect with like-minded professionals, forge new business relationships, and exchange ideas. The event facilitated networking sessions, where participants shared their experiences, challenges, and success stories, laying the foundation for future collaborations and partnerships.
Have a look at the snippets of all the sessions:
On the whole, Connected TV Asia Symposium in Jakarta managed to foster an environment conducive to networking and collaboration. And this symposium has set the stage for continued growth, collaboration, and innovation in the realm of CTV advertising, driving the industry forward and shaping the future of digital advertising in Asia.