Dentsu APAC launches ‘Common Ground’ to unite offices

Dentsu International launches a new internal initiative for its 11,000 employees in 17 markets in the APAC, entitled ‘Common Ground.’

Common Ground is a way for employees at Dentsu to make connections in other markets and regions based on their common interests, whether that’s food, sport, music, travel, books, film, or as obscure as stamp collecting. By using common interests as a way to reflect diversity, Dentsu believes its people will shine through.

Anyone at Dentsu APAC will be able to participate by applying through a matching form, where ‘Dentsu twins’ are matched for a surprise 30-minute phone call.

Dentsu’s DEI lead in APAC, Merlee Jayme partnered with Gautam Reghunath, CEO, Dentsu Webchutney, to bring this initiative to life for diversity month. Believing that building strong relationships by understanding each other’s backgrounds is a big step to diversity she shares, “People are at the heart of every great creative business and Dentsu is a hallmark of that. With a clear strategy on how we want to build our identity in the region, bringing our people together in a fun, the informal way is a meaningful start. We’re thrilled with Common Ground volunteers in Japan, Thailand, India, the Philippines, and Australia exchanging Instagram handles and making travel plans to countries already. Common Ground has something for everyone at Dentsu, and we’re proud to launch during diversity month. I can’t wait to see how it brings people together in new ways across our network.”

Ashish Bhasin, CEO, Dentsu APAC elaborates, “Our talent is as ingenious as they are diverse. Dentsu has always bet on the serendipitous connections across regions and fostering that kind of networking in such an organic manner is going to take us to new places. In a data-rich world, I’m proud all the pairings will happen based on actual interests and actual people. The team has asked me to be patient before I get to meet my Dentsu twin!”

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.