Dentsu Impact wins creative mandate for Mobiistar in India

Dentsu Impact wins the creative mandate for Vietnamese smartphone brand Mobiistar, which entered the Indian smartphone market in May this year.

Following a multi-agency pitch, Dentsu Impact has bagged the creative mandate for Mobiistar. India is one of the most important markets for Mobiistar and the company has a wide range of phones across segments. With an aim to be one of the leading handset brands in the sub 10k segment, the company is in process of roping in over 3000 employees and bolstering its presence pan India. Additionally, the company has already partnered with 600 distributors across the country and has over 1000 service centers pan India to live up to its promise of best-in-class customer experience.

“While we entered the country in May, we wanted to highlight our strong commitment towards the country by establishing ourselves more deeply into its ecosystem. Hence to reach out to the discerning smartphone consumers, we have roped in Dentsu Impact as the brand’s creative partner in India. The team at Dentsu Impact will work closely with the Mobiistar team for the offline launch strategy and the communication roll-out pan India. We are excited about the possibilities and are going to be quite aggressive in this extremely busy category.” said Mr. Aniruddha Deb, Chief Marketing Officer, Mobiistar.

Commenting on the win, Amit Wadhwa, President, Dentsu Impact says “We are excited to partner Mobiistar as this gives us the canvas to build this compelling brand in the Indian market. The category is extremely competitive, and it is not just about getting the right pulse of the market but also about getting the right handle on the mediums today.”

Dentsu Impact is a creative agency of the Dentsu Aegis network that handles Maruti Suzuki, HT, Ikea, Carlsberg and the agency recently set up its Bangalore office as well.

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