Dentsu Webchutney, Indian Creative Women collectively launch ‘The Ad Fellows Returnship’ for Moms

Dentsu Webchutney launches a new talent development program, The Ad Fellows Returnship. It is a 30-day back-to-work program for moms created in partnership with Indian Creative Women, an independent forum working towards furthering diversity in creative teams across the Indian Advertising & Design Industry. For the record, the virtual learning program will begin on July 1, 2021, and applications will be open from June 1, 2021, till June 10, 2021.

The Ad Fellows is Dentsu Webchutney’s way to open up roles in advertising for people who ordinarily don’t think they can make it in the industry. In its new version, the program is open to creative moms who have been part of the industry previously and are looking for a way to make a comeback. Those selected will undergo a month-long learning experience to ease their way back into the field. Throughout the month, they will be paired with creatives at Dentsu Webchutney and the Indian Creative Women network to equip themselves with what they need to be industry-ready (again).

Given that the very nature of marketing services is changing, the agency has collaborated with Indian Creative Women to develop a new syllabus along with teaching techniques for the program, with modules on confidence-building and digital creativity. The program itself is completely free.

Speaking on the program, the Dentsu Webchutney team shares, “We believe in the power of perspectives to make ideas stronger. Diversity in talent will always lead to more diverse work and following up on our success in making advertising open for everyone from Gen Z to internet obsessives, to people in other industries, we’re excited to take this next step and welcome moms to Dentsu Webchutney. The program has been chartered by a passionate woman-strong team that believes more mothers need to put their lived experiences on the table. We’ve certainly got a long way to go ourselves but we’re very proud to partner with Indian Creative Women and take this much overdue step forward.”

The team of Indian Creative Women adds, “Women face several systemic and structural challenges that get in the way of them growing into senior leadership roles. Our industry isn’t doing enough to retain them, specifically mothers. A woman is still blamed if she quits the industry after becoming a mother. There’s simply no organizational support for her to succeed. Dentsu Webchutney’s The Ad Fellows Returnship is a small step in the right direction and should be a great example of what other agencies can follow. This program is hugely influenced by Harshada Thakurdesai, a creative mom and Group Creative Director from Team Indian Creative Women.”

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.