Domino’s Launches A New Brand Campaign – ‘Dil, Dosti, Domino’s!’
Domino’s Pizza has unveiled its new campaign ‘Dil, Dosti, Domino’s’. The campaign aims to strengthen the connect with the consumers by creating moments of togetherness while capturing it in the new tagline “Dil, Dosti, Domino’s!”
Speaking on the launch of the new campaign, Mr. Kapil Grover, Chief Marketing Officer, Domino’s Pizza India said, “Today, relationships have evolved from what they were a few years ago, especially relationships between Friends and Families. Hierarchical parental relationships no longer bind families. There is a lot of mutual respect and friendship amongst kids and parents today. Similarly, with the family structures changing, friends have become your new support system and in fact an extended family for a lot of us. And if we recall these moments, good food has always been a glue for relationships, especially Domino’s Pizza being a shareable product has been at the centre of many such stories where “Friends Become Family and Families Become Friends.”
Shedding light on the storytelling, Swati Bhattacharya, CCO, FCB Ulka said, “Domino’s pizza is designed to be shared for people to gather around the “magic circle”, pull at a cheesy slice and fight for the last bite. And in this very act of sharing and connecting, formality and boundaries get dissolved. Friends become like family, and family become like friends. Our campaign captures this essence of Domino’s and its role in the Indian consumer’s life.”
The campaign is live from 1st November, 2019 with a multi-media approach and will leverage all media channels including TV, digital and in-store collaterals.