DoubleVerify notifies the appointment of Doug Campbell as Chief Strategy Officer
DoubleVerify notifies the appointment of Doug Campbell as Chief Strategy Officer. In his role, Campbell will be responsible for global strategy and corporate development. He will report to Mark Zagorski, CEO of DoubleVerify.
“I’m excited to add Doug to our outstanding senior leadership team,” shares Zagorski, adding, “from Magnite to Nielsen, he has demonstrated a track record of success and achievement and brings exceptional experience and knowledge to the Chief Strategy Officer role. I look forward to Doug’s leadership as we continue to build momentum, expand globally, and deliver on our mission to build a stronger, safer, and more secure digital advertising ecosystem.”
Campbell has more than two decades of experience in the arenas of advertising technology, connected TV (CTV) and over-the-top (OTT) video, digital measurement, data analytics, and software-as-a-service (SaaS). Prior to joining DV, he was Chief Strategy Officer at Telaria (NYSE: TLRA), where he oversaw the successful merger with Rubicon Project (NYSE: RUBI) and the acquisition of SpotX to form Magnite (NASDAQ: MGNI).
“I’m thrilled to join a company as trusted and innovative as DoubleVerify. DV has taken the lead in providing sophisticated measurement solutions that power media quality and performance in virtually every media environment – including priority, high growth channels like CTV. I look forward to leveraging my industry experience to help strengthen our leadership position globally and accelerate company growth,” shares Campbell.
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