Droom Creates Buzz on Social Media with Fast & Furious, Hobbs & Shaw Association
Droom recently launched it’s campaign, Race to your Dreams around it’s association with the new Hollywood movie, Hobbs and Shaw, which is the recent action movie from the Fast & Furious Franchise.
Droom created intrigue among the audience with it’s teaser posts around the association, asking them to guess which movie they are associating with, which garnered over 150K engagements on Social Media.
Droom revealed it’s association with Hobbs & Shaw with a video which garnered over 4 Million views across social media platforms.
The startup also hosted intriguing contests around the movie on 1st August across Twitter, Instagram and Facebook, rewarding the winners with the movie tickets for Hobbs & Shaw.
On Twitter, Droom hosted a Q&A contest for its fans. The response from the audience was amazing with the hashtag #DroomXHobbsNShaw trending for nearly 5 hours. The enthusiasm among the participants was so high that even the answers to some of the questions started trending on Twitter.
Post the Twitter Contest, Droom hosted a Q&A contest on Instagram as well using the new Quiz Feature on Instagram. The quiz received overwhelming responses from the audience as more than 2000 users answered the questions.
Droom rounded off the day with a contest on FB where participants had to figure out differences between 2 identical images. The contest post received more than 40K engagements on Facebook.
Post the release, Droom continues to leverage the association with a special screening of the movie, for Journalists and Influencers in Delhi and cutouts across PVR Outlets which movie-buffs have been actively sharing on social media platforms.
Speaking about their association and their social media strategy, Nikhil mentions “Our campaign ‘Race to your dreams’ captures the essence of Droom’s association with an iconic franchise like Fast & Furious. We always believed that the brand images of the two brands are closely aligned as they both stand for glamour, adventure and trust & this has been reaffirmed with the kind of response we have received on Social Media.”
