Eggfirst takes us back in time with its first-ever AI-generated video for Fino Payments Bank
Eggfirst, a leading advertising agency, has harnessed the power of artificial intelligence (AI) to craft an intriguing video for their esteemed client, Fino Payments Bank. This video transports viewers back to the pre-independence era, offering a fascinating glimpse into how banking services from Fino might have manifested during that historical period.
Instead of going with the conventional way, Eggfirst embraced cutting-edge AI technologies like ChatGPT and Midjourney to efficiently bring their creative concept to life. Eggfirst’s Founder and MD, Ravikant Banka, underscores the agency’s commitment to staying attuned to technological advancements while retaining the core focus on effective communication. Leveraging AI empowers Eggfirst to present clients with innovative solutions that seamlessly merge technological prowess with impactful messaging. The AI-generated video for Fino Payments Bank serves as an illustration of this innovative approach.
In a conversation with the editor, Patanjali Patnaik, Executive Creative Director at Eggfirst, holds steadfast to the belief in the transformative power of innovation, which is reflected in his ideation. As seen in their campaign for Fino Payments Bank, aptly named Fi-No, the agency’s aim was to democratize banking access for every Indian. The campaign’s catchphrase “Fi-No matlab Fi-kar No-t” beautifully captures the essence of Fino’s services that give you peace-of-mind banking.
Sushant Chavan, the Senior Art Director at Eggfirst, says “AI and creativity are the dynamic duo shaping modern advertising. From envisioning the past to painting new possibilities, like our recent campaign for Fino Payments Bank, generative AI opens doors to boundless creative expression, turning wild imaginations into captivating realities.”
“When creativity meets business understanding meets consumer insights meets generative AI you get a very potent tool to drive business results. Super excited on this,” says Anand Bhatia, Chief Marketing Officer, Fino Payments Bank Ltd.
Collectively, this narrative paints a vivid picture of how AI has evolved into an indispensable asset for advertising agencies, facilitating the creation of pioneering and captivating content. As a result, creativity is amplified, and new avenues for artistic expression are unlocked, fostering a synergy between technology and imagination.