ESSCO by Jaquar Group’s launches new TVC

ESSCO by the Jaquar Group introduced two new TVCs that capture the worldviews of three generations.

India is still a market where building or owning one’s own house is a marker of success. One’s own home is still seen as an asset to build, and a legacy to leave behind. The commercials capture the worldviews of three generations – a grandfather, his son and grandson – and how each perceives the concept of legacy. Be it the segment where the grandfather is seen mending a bicycle that belonged to his now-grown son for his grandson, or the segment where all three of them are seen shaving (the grandfather and son) albeit trying to shave (the grandchild) together – the TVC evoke a sense of nostalgia.

Speaking on the TVC, Sandeep Shukla, Head Marketing & Communication – Global Operations, Jaquar Group said, “We wanted our TVC to reflect the values behind the brand as much as the feeling consumers in our target markets would connect with on a personal emotional level. This being the 60^th anniversary for brand ESSCO – our new communications reflect the unfailing trust our consumers have placed in us over these years. Customers are the core of our business and we strive every day to help them along in their aspirations towards affordable housing.”