How the event industry is championing new-age technologies in less urban areas
Easing the lifestyle, technology has seamlessly made its way into the lives of humans. Even before one can realize technology made an impactful and stronghold driving the lives of people. Going beyond the advantages of comfort, technologies are being massively deployed in the business and work sphere to get maximum output.
As per a study by Nasscom and Zinnov, companies utilizing deep tech will be able to grow their compound annual growth rate (CAGR) by 40-45 percent in 2021. Taking leverage of technology not just helps the companies buoy during uncertain and difficult times but also helps them convert their crisis into opportunities.
Reiterating the importance of technology, the events industry cannot just utilize it to their benefit but can also be the harbinger of expanding technology in less urban areas. Incorporating new-age tech equipment namely 7D, experiential centers, augmented reality will have a fascinating impact on the audience.
Inquisitiveness feeding on the surreal experience will leave a long-lasting impression on the audience. This will be motivation enough to start technological-driven businesses in less urban areas. Furthermore, the already existing business can be further enhanced by utilizing technology to the fullest.
Technological inclusive events reduce the various hassles associated with physical operations. The immense amount of unnecessary labor can be reduced and effective cost management can be induced. Incidentally, this will contribute to generating revenue with a guaranteed surge in productivity.
Taking leverage of tools like virtual reality, an event can be transformed into a full-fledged experiential setup. Data collection further plays an instrumental role in collating the consumer insights, paving the path ahead for designing the event that meets the customer expectation.
Therefore, while easing up the entire process, constructive branding and engagement can be devised around the overall experience.
Where the lesser urban areas lack the technological skills, is adoption with agility can equip them to better compete with the big brands or businesses. Likewise, the adoption will shield them from minor crises and contribute towards a well-planned structural organization.
With the help of technology expansion events industry can bridge the gap between the brand and the target audience. Brands today are not just limited to the big cities but want to penetrate remote areas as well.
By employing technology to the fullest the block of ice resisting the communication can be broken. The events industry can further don the role of conveying the brand message to the audience. This creates visibility of the brand and also assists in generating a positive image amongst the audience that was left untouched before. Thus, an array of new consumers can be added to the brands’ list.
Apart from delivering the client’s message, tech introduction can create job opportunities in the regional areas. The technological explosion will require professionals to meet the demand. There will be an acute requirement for employees who can handle the technological intricacies seamlessly.
The major population which earlier used to move to bigger cities in search of better job opportunities can be retained in such a way. Thus, the local revenue model of the place can be improved and strengthened.
It can be perceived that the role of the event industry is multi-dimensional in the sphere as it not just expands the business with the help of technology but also gives a boost to the local market.
About the author:
Syed Aabish Hassan, Founder & CEO, Eventoss