ABOUT
Front Benchers by Agency Reporter is a recognition platform for Digital Agencies & Brands to showcase their most innovative, uniquely creative, strategically targeted, and highly effective digital initiatives of FY 21-22. Campaigns published on any digital media platform between Apr 2021 and Mar 2022 in the below-mentioned categories are eligible to be nominated for the award.
WINNERS
| Category | Campaign Name | Agency/Brand | Client | Metal |
| Adtech | Yes to Fresh | Bobble AI | Mentos | Gold |
| Branded Content | Fastrack Smart Watch Vox | Adlift | Fastrack | Gold |
| Branded Content | ET Money | Nukkad by STAGE | ET Money | Silver |
| Content Marketing | Unwanted Gyan Se Saavdhan | Logicserve Digital | Mankind Pharma | Gold |
| Content Marketing | Caratlane – First Salary Campaign | MiQ | Tanishq Caratlane | Silver |
| Content Marketing | Fastrack Watch | Adlift | Fastrack Watch | Silver |
| Content Marketing | Power of Small | Ants Digital | EJOT India | Silver |
| Content Marketing | Check Kiya? | Story Digital | Verified By United Nations | Bronze |
| Conversation Markeing | #ThandRakh | Bobble AI | Sprite | Gold |
| Digital Out Of Home(DOOH) | SEAOIL leverages Live Traffic Signals | David & Golyat | SEAOIL Philippines, Inc. | Gold |
| Digital Out Of Home(DOOH) | Floki Everywhere Using | MAG aka Media Agency Group | Floki | Silver |
| Integrated | Candy Integrated Marketing Campaign | Voot Select Viacom18 Digital Ventures | Voot Select Viacom18 Digital Ventures | Gold |
| Integrated | Badlaav Humse Hai | AU Small Finance Bank Ltd. | AU Small Finance Bank Ltd. | Silver |
| Integrated | #BitcoinLiyaKya | Schbang | CoinDCX | Silver |
| Integrated | #Uncompromise | Story Digital | VS By Sehwag | Bronze |
| Integrated | Lun Ya Na Lun | Nukkad by STAGE | Meesho | Bronze |
| Influencer Marketing | Jupiter On the Go | Influencer.in | Jupiter | Gold |
| Influencer Marketing | Adidas- Solar Glide | Kaizzen | Adidas | Gold |
| Influencer Marketing | Bra revolution – Adidas | Kaizzen | Adidas | Silver |
| Influencer Marketing | VOOT Select Film Festival Influencer Marketing Campaign | Voot Select Viacom18 Digital Ventures | Voot Select Viacom18 Digital Ventures | Silver |
| Influencer Marketing | #PlanSmartWithAnkur | Bharti AXA Life Insurance | Bharti AXA Life Insurance | Silver |
| Influencer Marketing | Make Space | Kaizzen | Adidas | Bronze |
| Influencer Marketing | Candy Influencer Marketing Campaign | Voot Select Viacom18 Digital Ventures | Voot Select Viacom18 Digital Ventures | Bronze |
| Meme Marketing | #BitcoinLiyaKya | Schbang and Tanmay Bhat | CoinDCX | Gold |
| Metaverse | Coke – Where there is bond there is Coke | Mediacom | The Coca Cola Company | Gold |
| Moment Marketing | India Salutes Saidpur Video Amplification | Eggfirst Advertising Pvt. Ltd. | Ambuja Cements | Gold |
| Moment Marketing | Cut From The Same Cloth | Social Beat | Indian Terrain | Silver |
| Moment Marketing | #YourCryptoRelationship | Schbang and Blackcab | CoinDcx | Bronze |
| Performance Marketing | Fastrack Smart Watch Vox by AdLift | Adlift | Fastrack | Gold |
| Performance Marketing | IPL 21 Campaign | Social Beat | Gamezy | Silver |
| Performance Marketing | Launch of Symphony India’s D2C Website | Social Beat | Symphony | Bronze |
| Search | Fastrack Eyewear by AdLift | Adlift | Fastrack | Gold |
| Search | upGrad Campus Google Search Campaigns | Social Beat | upGrad Campus | Gold |
| Search | Max Life Insurance by AdLift | Adlift | Max Life Insurance | Silver |
| Search | Mia by Tanishq and AdLift | Adlift | Mia by Tanishq | Silver |
| Search | Schneider Electric by AdLift | Adlift | Schneider Electric | Bronze |
| Social Media | Our Hero’s Heroes | #ThalaFilm | Social Beat | Kauvery Hospital | Gold |
| Social Media | BM BIRLA HEART HEIST | WIKREATE WORLDWIDE PRIVATE LIMITED | BM BIRLA HEART RESEARCH INSTITUTE | Gold |
| Social Media | Youva Originals | Ants Digital | Youva – Navneet Publications | Gold |
| Social Media | Humble Politician Nograj Social Media Campaign | Voot Select Viacom18 Digital Ventures | Voot Select Viacom18 Digital Ventures | Gold |
| Social Media | Perrier Sutra | Kaizzen | Perrier (Hindustan Liquids) | Silver |
| Social Media | The Right Step | Logicserve Digital | HDFC Life Insurance | Silver |
| Social Media | VOOT Select Film Festival Social Media Marketing Camaign | Voot Select Viacom18 Digital Ventures | Voot Select Viacom18 Digital Ventures | Silver |
| Social Media | Aubree Le Chocolatier | OneAndOnlyDesign Agency | Aubree Le Chocolatier | Bronze |
| Video | Brides of India and Nrityanjali campaign | MiQ Digital | Malabar Gold | Gold |
| Video | Namma Stories – The South Anthem | Supari Studios | Netflix India | Silver |
| Video | India Salutes Saidpur Video Amplification | Eggfirst Advertising Pvt. Ltd. | Ambuja Cements | Silver |
CATEGORIES
- Social Media- Any form of static images, GIFs, or Video campaigns created for social media platforms.
- Search- Campaigns created to appear in search results. It can be text, image, or any other format.
- Content Marketing – Any campaign using audio or video storytelling, executed on digital or mobile platforms.
- Mobile Marketing- In-app video/static ads – interactive/non-interactive, lock screen ads, mobile banner ads, QR codes, etc.
- Moment Marketing- Any campaign using audio, video, static images, or a social media post to capture a topical moment or trend.
- Influencer Marketing- Any campaign that has used influencers authentically to achieve desired results.
- Meme Marketing- Any campaign utilizing memes or fast-spreading content in the form of GIFs, and images to promote a product or a brand.
- Voice/Audio- Campaigns executed via podcasts, radio/digital radio, streaming music services, or other voice/audio formats on digital mediums.
- Augmented reality/Virtual reality- Any campaign utilizing augmented reality /virtual reality technology to overlay textual information, or via virtual products, digital packaging, etc.
- Conversation Marketing- Any campaigns using live chat, chatbots, messaging apps, or other channels of one-to-one conversations with the customers.
- Adtech – Campaigns executed using tech as the driving factor.
- Martech – Campaigns where your agency has enabled marketers to automate one or more marketing activities for them.
- Digital OOH- Any campaign using digital place-based networks, digital billboards & signage, display screens, and other forms of OOH campaigns powered with Adtech.
- Game Marketing- In-game marketing, including video ads, rewarded video ads, logo integration within the game, etc.
- App monetization- Any campaign involving in-app advertising, freemium models, and in-app purchases.
- Social Listening- Any campaign created on the basis of analysis of conversations and trends surrounding a brand and social media sentiment.
- Performance Marketing – All campaigns where ad inventory was bought programmatically ensuring desired RoI and minimal wastage.
- Branded Content- Campaigns involving articles/blog posts, videos, podcasts, and elements aimed at bringing value to the consumers.
- Metaverse- Any form of static images, or video campaigns created for the metaverse.
- Video– Any campaigns that effectively leveraged the power of video content on other digital platforms to create an impact.
- Integrated- Apply in this category if you have executed the same campaign in at least 3 of the above-mentioned categories.
TIMELINES
- 26th May – Launch
- 4th July – Last date of submitting entries
- 19th July* – Announcement of Results
GRAND JURY
EXECUTIVE JURY
JUDGING PROCESS
- Each Jury will get a random set of shortlisted entries for evaluation
- The entries will be evaluated and rated on clarity of campaign objective, uniqueness of idea suggested, execution of idea, overall creativity, effectiveness of the campaign and end result of the campaign
- CLARITY OF CAMPAIGN OBJECTIVE – Is the final outcome in sync with brand brief laid out in the beginning (20% Weightage)
- UNIQUENESS OF IDEA SUGGESTED – Was there any uniqueness to the strategy & idea presented by the Agency. (20% Weightage)
- EXECUTION OF THE IDEA – Was the chosen media(s) apt to reach brand TG? What were the factors that affected choice of medium or influencers or tools? (20% Weightage)
- OVERALL CREATIVITY – The work will be evaluated on the basis of creativity & innovation brought to the project with regards to content, method, tech etc. (20% Weightage)
- EFFECTIVENESS – Evaluation will be done keeping in mind overall user engagement and/or audience feedback (10% Weightage)
- END RESULT – Did the project meet all/some objectives laid down by the brand team? Did the agency furnish supporting data like Brand effectiveness score, Sentiment analysis or RoI chart? (10% Weightage)
ELIGIBILITY CRITERIA
- All agencies providing any kind of digital marketing services to brands are eligible to apply
- Those brands which executed the campaign in-house / on their own are also eligible to apply
- An application will be considered valid only if all relevant fields on the form appended below are completely filled and requisite fee is duly paid
- An entry once made cannot be retracted and will not be eligible for changes or corrections
- No entries or part of entries will be accepted over email
- Shortlisting of entries will be done by the Agency Reporter Editorial Board after the closure of nomination round