FCB Ulka wins creative mandate for Kurl-on

FCB Ulka has won the creative mandate for the largest selling mattress manufacturer Kurl- on. The agency will service the account won in a multi-agency pitch from the Bangalore office.

Ashutosh Vaidya, Chief Marketing Office, Kurlon, said, “Kurlon is a brand undergoing an immense transformation from being known as India’s largest selling mattress brand to becoming a leader in cutting edge technologically driven home comfort products. We wanted an agency that could understand this vision and work with us through the journey of achieving collaborative success. We met many agencies through a pitch process, but FCB Ulka stood out in their ability to translate our market ambitions with a clear strategy, differentiated creativity and a unique understanding of the digital ecosystem. We are confident of this partnership and look forward to meeting milestones together”

Commenting on the win, Theresa Ronnie, Vice President, FCB Ulka Bangalore, said, Kurl-on is a great brand with an impressive presence in the Indian market. They wanted an agency partner who understood their business aspirations. We, in turn, were very impressed with their ability to understand and seek the differentiation that good creativity brings to brand growth. We are encouraged by the quality of the partnership thus far and hope to build a new chapter for Brand Kurl-on together”

Romit Nair, Creative Head, FCB Ulka- Bangalore, said, ‘’I believe this is the start of something big and beautiful. We are really excited to partner Kurl-on on the next phase of their journey and hope to create a strong relationship that leads to some beautiful work.”

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