Ferns N Petals’ new brand film ‘BandhanPyaarKa’ features Saqib Saleem, Huma Qureshi
Ferns N Petals rolls out a new brand film, ‘BandhanPyaarKa’, on the occasion of Rakshabandhan, featuring Actor- cum- siblings Saqib Saleem and Huma Qureshi, with the launch of Rakhi Label- Sneh.
The reel is conceptualized by FNP Media. The film narration goes from “Huma Qureshi, the elder sister, is seen troubling her younger brother Saqib and draws something on his face.
Sneh is much more than just a promise of protection between siblings. It is about the little quirks and nok-jhonks that the siblings share. It is woven together with constant pokes, laughs, inside sibling jokes, childhood memories, and constant worry about your partner in crime.
The Sneh collection has a range of gorgeous Rakhi boxes that have motifs of Kalamkari and Filigree. Most of the SnehRakhi merchandise is created in a way it can be re-used after the festival, thus reducing wastage.
Commenting on the launch, Komal Gupta, Head of Content & Brand Marketing, Ferns N Petals, shares, “India’s first Rakhi brand by Ferns N Petals is our little effort to touch upon the beautiful occasion of Rakshabandhan, celebrating every sibling duo – biological or sworn. The Kaarigars of FNP has designed a beautiful box of Sneh with little vials of Roli-Chawal and sleek strings of Rakhi for every generation of Siblings, who wish to celebrate this festival differently this year. Neither love nor hatred, the bond between the siblings has one common string – Affection”
Commenting on the Brand film, Gupta says, “Storytelling has always been our prime foundation and with Sneh, we pay tribute to all those little fables between different siblings. Our latest ad film featuring the Bollywood sibling duo Huma Qureshi and Saqib Saleem is a light-hearted tale on Sneh – BandhanPyaarKa and showcases the nostalgia, the affection, and the meaningless fights between the two”
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