Interactive Session with AAAI Spokesperson for Goafest 2023
During an interaction with AAAI spokesperson, Jaideep Gandhi, Chairman, Goafest 2023 Organising Committee and CEO, South Asia, GroupM and Mohit Joshi, CEO, Havas Media Group India and Goafest 2023 Co-chair and Muskan Manchanda, Assistant editor at Agency Reporter had the privilege of gaining valuable insights into the highly anticipated advertising extravaganza, Goafest 2023. This extraordinary festival promises a captivating celebration of creativity, campaigns, and cocktails that will leave attendees in awe and render them speechless. With mesmerizing displays, thought-provoking talks, and a plethora of award-winning masterpieces, Goafest 2023 is poised to astound and inspire all who attend. Organized by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC), this event has garnered significant attention, attracting industry professionals and enthusiasts alike. Prepare yourself for an unparalleled experience that is bound to exceed expectations. Below, we present some of the insightful questions discussed with the AAAI spokesperson, offering valuable insights into Goafest 2023.
Muskan– What are some of the key topics that will be covered during the festival ?
Jaideep– During Goafest 2023, a range of key topics will be covered to provide valuable insights and discussions. The primary focus will be on the future of creativity, exploring innovative approaches and emerging trends. Additionally, there will be discussions surrounding the economy and the future of startups, along with insights into data-driven marketing and the impact of influencer marketing. Creative effectiveness will also be a prominent topic of discussion.
Furthermore, the festival will feature master classes that delve into specific subjects such as brand advocacy, video optimization, and leveraging technology for production. These classes aim to provide in-depth knowledge and practical guidance on these specialized areas.
Overall, Goafest 2023 offers a diverse range of subjects and sessions, ensuring a comprehensive exploration of key industry topics and providing attendees with valuable takeaways.
Muskan– In terms of delegation and participation, how is the industry responding to Goafest 2023?
Mohit– The response from the industry regarding delegation and participation at Goafest 2023 has been exceptional. It has surpassed our previous experiences and generated a tremendous level of enthusiasm. We are witnessing an overwhelming positive response from our clients, stakeholders, media partners, as well as advertising and media agencies. The level of participation has significantly increased, indicating the growing interest and engagement from all sectors of the industry.
Muskan– What exciting changes or innovations can we anticipate at Goafest 2023 compared to previous years?
Jaideep– Goafest 2023 promises an array of exciting changes and innovations that set it apart from previous editions. One notable aspect is the extensive coverage of diverse topics, with an unprecedented scale. The master classes, spanning over two days, will feature an impressive lineup of over 60 speakers, marking a significant increase in the number of industry experts sharing their insights.
Moreover, the festival will feature 15 sessions encompassing seminars, 6 to 7 panel discussions, and active participation from clients, agencies, and market associations. This year, the event stands out due to multiple associations coming together under one unified vision. Collaborations with esteemed organizations like ASCI, IAA, and AFAA further contribute to the collective and cohesive nature of the festival.
Additionally, Goafest 2023 emphasizes the essence of creativity, making it a truly remarkable aspect of the event. The focus on nurturing and showcasing creative excellence adds an extra layer of significance to the festival, creating an atmosphere that celebrates and appreciates the power of imagination and innovation.
Muskan– Are there any new formats, interactive sessions, or experiential activities planned for this year’s Goafest?
Mohit– Indeed, this year’s Goafest introduces an exciting and innovative addition known as “Advertising Rocks,” which you might have come across in the news. It aims to showcase and encourage the immense talent within the industry through captivating on-stage performances. Expect a musical extravaganza that will captivate the audience, culminating in a final performance and the declaration of the result. This novel concept adds a fresh and engaging element to the festival.
Additionally, Goafest 2023 embodies inclusivity, ensuring comprehensive industry participation from various sectors. It encompasses a diverse range of activities, striking a unique balance between knowledge-sharing, inspiration, and entertainment. The program caters to both the informative and entertaining aspects, providing attendees with a holistic and immersive experience.
By incorporating these new formats and interactive sessions, Goafest continues to evolve and create memorable experiences for its participants!