Godrej No.1’s new campaign emphasizes the need for self-care for modern women
Godrej No. 1, a soap brand from Godrej Consumer Products Limited (GCPL), unveiled its latest TVC for its Sandal and Turmeric variant. The idea behind this campaign is to make Godrej No. 1 Sandal and Turmeric soap more relevant in the current context where personal care is ignored and consumers need support with easy-to-use and time-saving products. The TVC features television actors Esha Kansara, famously known for her role in Mukti Bandhan, and Varun Rao, who has been part of films like Half Girlfriend.
People are confined to homes and personal care has taken a back seat. They are juggling between house chores and professional work. They need products with natural ingredients, that are easy to use and do not require a lot of time commitment. Sandalwood is known for its anti-blemishing and healing properties. Turmeric has been known for its antiseptic and healing properties for ages. The blend of Sandal and Turmeric in Godrej No.1 along with natural ingredients promise naturally glowing and nourished skin. The TVC highlights the role of Godrej No. 1 in enhancing natural beauty without a dedicated personal care routine.
Conceptualized by Creativeland Asia, the TVC shows Esha as a teacher who is engaging with her students online. While acing her role as a committed professional, she balances being a wife and doing her household duties. Her husband, played by Varun, commends her efforts and is mesmerized by how she effortlessly transitions into both her roles with such beauty. He helps her and compliments her for not only doing a commendable job in all her roles but also radiating beauty. He asks her how she manages to do it all while looking so stunning. She gushes at the compliments as it gives her a much-deserves boost of confidence. The film ends with her showing Godrej No. 1 Sandal and Turmeric soap as the reason for her natural glow and beauty.
Speaking about the campaign, Sunil Kataria, CEO – India, and SAARC, Godrej Consumer Products Limited (GCPL) said, “Today, Godrej No. 1 is amongst the highest-selling soap brand, committed to offering the best bathing experience. Godrej No.1 offers ‘nature’s way to beauty’ with carefully chosen natural ingredients. Our new TVC campaign is to further build Godrej No. 1 as a beauty brand that helps in enhancing the natural beauty with Sandal, Turmeric, and ¾ natural ingredients. Conceptualized in the current context, the TVC emphasizes that one can achieve natural beauty and skincare in the simplest way with Godrej No.1 while dealing with work and personal life commitments.”
“For women who are busy juggling between work and home, the bath is often the only beauty regimen. And the soap is the only beauty product they use. Godrej No.1, made of 3/4 natural ingredients, is their ally, promising the ultimate sign of beauty – glowing skin. This film continues the legacy of stories the brand has told over the years. It’s a story of love. A story of a mesmerized husband wanting to know what keeps his wife glowingly beautiful despite all the work she does. Our earlier stories depicted women who were busy with chores at home. This time around, we’ve reflected the fact that a large number of women are also going to work or running their own small businesses, etc., while also managing the home,” said Anu Joseph, Chief Creative Officer, Creativeland Asia, on the new TVC.
Disclaimer – The information mentioned here has not been verified by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.