Haier India launches #HaierHoliChallenge, an influencer-led hook-step dance challenge
Haier India launches #HaierHoliChallenge, an influencer-led hook-step dance challenge on their Instagram handle. The brand aims to tap into the creativity of the audience through a significant step and to add fun to the festival while being socially distant.
The campaign is led by over 60 influencers including celebrities such as Dhanashree Verma Chahal and Aly Gony. The entries are in the form of Instagram Reels, using a signature tune created for the challenge and a hook dance step.
Magnon Designory, Haier’s digital and communication agency partnered with Talentrack, the influencer agency for the campaign, to bring out the tune, a Haier soundtrack, and a hook dance step to set a stage for the challenge. According to the company, the campaign has garnered over 3 million views in the first 3 days of going Live.
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