Hero Group announces its foray into Edtech with ‘Hero Vired’; unveils campaign ‘Be Made For BIG Things’

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.

The Hero Group launches its new EdTech company, Hero Vired, with a brand campaign – ‘Be Made for BIG Things’ on social media and OTT platforms. The campaign aims to capture the ideology and vision of the EdTech venture in the voice of Indian actor, Ashish Vidyarthi. The campaign is designed to showcase the importance of an end-to-end learning ecosystem for today’s workforce, for overall professional development, and be industry-ready for emerging jobs and professions.

The group informs, with Hero Vired, it aims to translate its rich experience in education and training to adequately train and empower the workforce of the future. The brand campaign highlights that inside all of us, there is an aspirer who never settles for anything but the best.

Commenting on the brand campaign launch, Sushma Bharath, Head of Programs & Marketing, Hero Vired shares, “At Hero Vired, we believe that there’s more to life than just another job, increment or a degree. We want to bridge the gap between learning and employability by ensuring our efforts result in the real transformation of life and ambitions. ‘Be Made For BIG Things’ is a campaign that will inspire people to look beyond the subjects and see the possibilities of tomorrow. The right choice will not only open doors but also the mind, to a host of new realities. We want to create those who will create the future.”

Arun Verma, Founder & Chief Creative Officer, AVDS comments, “Today’s generation is unlike any other. They are not fixated on just another job title, salary, or designation. They are looking for a larger purpose and a reason for being. Show them a dream that adds a purpose to their life, beyond just a career or organizational growth and they will be all in, committed to your vision. That is what Hero Vired creates – youngsters who want to be made for the human race, not the rat race. We created ‘Be Made For BIG Things’ from this powerful insight and it has become the ethos of Hero Vired.”

Commenting on being the voice for Hero Vired’s brand film, Ashish Vidyarthi expresses, “When I first read the script of what was being created for Vired – the moment we connect with the possibility of human beings being bigger than they were yesterday – it inspired me. It spoke of life, possibility, and of each person having a share of their dreams available to them. I thoroughly enjoyed lending my voice to this film and I commend Hero Vired on this extraordinary effort. It’s been a privilege to be a part of this endeavor.”

The film will be promoted across OTT platforms and social media platforms.