How to enhance your SEO through Video Content
If you sought after a single reason why it’s such an excellent idea to craft video content for your company, business, or brand, let it be Search Engine Optimization (SEO).
Not only is SEO effectively the groundwork of your intact digital marketing presence, but it has also proven itself with precise business conversions. Let’s discover how SEO is enhanced and positively impacted by video SEO services.
Some Significant Video SEO Statistics
- Articles with video have a 53 times higher opening of rankings on the 1st page of Google. (Convince & Convert)
- Videos have an 11,000:1 probability when matched to Text-based results with a 500,000:1 probability of turning it to the 1st page of Search Engines like Google. (Forrester)
- Video search results have a 41 percent superior click-through rate (CTR) matched to text results (AimClear)
- Video adds two valuable minutes to the average time a user stays on your website. (Comscore)
How to Craft Superior Quality Video Content to Enable SEO
- Ensure your Video Content Educates
If your probable customer base has queries about your services, then answering these queries through video content will enable and educate them.
The solutions to their problems will further empower them and make their purchasing decisions for your services or products faster.
Also, if you answer their queries on a continuous basis through videos, you will turn into an authority in your industry.
When the search engines explore this, they will commence boosting your web pages online even more. Consider a product demo or a Q&A video that can come into action for your precise product pages.
You can even utilize videos on your educational pages like your blogs, white papers, Ebooks, or case studies to offer a substitute for reading long-form texts.
- Be Steady with your Video Content
You can’t go to a fitness center one time and anticipate having six-pack abs. The same goes for video promotions. Steadiness and commitment are the keys.
Work constantly to deliver value, and put your efforts at not merely ranking one or two; however, rank a set of keywords through your video content.
- Remember to Add the Technical Information
Publishing your video to Vimeo or YouTube is just the foundation. Don’t overlook to put across the precise information on the backend.
This technical information will enable the search engines to crawl and know how to classify and prioritize your videos.
Leading video portals use the following technical information to help you rank:
- Title tag details
- Audience retention information
- Keywords in the explicit description tag
- A diverse set of tags
- The overall video length
- Number of subscribers
- Comments, likes and dislikes
How to Boost Conversions in SEO through Video
We have got some tips for assisting you in enabling your video marketing activities. You will start ranking on SERPs with these significant recommendations. So, let’s explore how does video help SEO?
- Create Links and Facilitate Social Shares
There is so much digital video content that you are expected to craft a brilliant video and have an effective video marketing strategy with SEO in for its reachability.
People don’t link to and share any older or junk video content these days. So, to get the triumphs you are exploring for, it’s significant for you to think about who you actually want to share or link to your video with and get precise conversions.
Your video should provide something to the viewer. It might make them cry, laugh, shock, or amaze them.
It requires stimulating them with emotional feedback that will turn into shares, either by clicking or tweeting or by writing an appreciating comment, probably with a link back to your website.
- Video SEO on a Website & Landing Page
When a visitor or prospect lands on your web portal, you have factually got no time to make an impact on them and engage them. However, these days, prospects invest time in exploring attractive media content and online videos in contrast to text content that fails in keeping them interactive.
So, embedding a video on your landing page or website will not only boost the visit length but also increase the number of customer conversions, which, eventually, is what SEO is all about.
- Use of Explainer Videos for SEO
For service-oriented businesses, you can accelerate conversions with the utilization of explainer videos.
Dropbox announced that they boosted their conversion rate by more than 10 percent by adding this sort of video to their homepage. It augmented signups by several thousand each day and generated a massive ROI for the company.
- Utilize Product Videos for SEO
Probably one of the most precise examples of a product video that created an immense amount of backlinks is the “viral” video from DollarShaveClub.com (above is the screenshot). Before this video, hardly anyone had known Dollar Shave Club, but shortly after they promoted this video, the scenario transformed.
Product videos are possibly the most frequent approach that retailers use to boost the conversion rate utilizing video SEO content.
As per research, 52 percent of consumers say that exploring product videos makes them feel more convinced to make a purchase.
- Use of Rich Snippets for Video SEO
Boosting conversions with video content aren’t only about what you display the visitor once they land on your landing page, but also what you showcase the visitor prior to they even get there.
If you have observed Google’s search results freshly, you have seen a noteworthy rise in the utilization of something known as rich snippets, and, specifically, they are video SEO-rich snippets, which enable Google rankings without acquiring backlinks.
Moving Forward
So, we learned how to create high-quality videos that will boost your SEO. Always remember, superior quality is just as significant when it comes to online video SEO as it is when creating any other form of content.
The esteem of online videos is a massive opportunity for video SEO experts to accomplish great business outcomes. Creating videos isn’t always low-priced; however, it isn’t as pricey as many people think.
Read Also : Importance of Digital Advertising for Startups
About the author :
Amit Panchal, Digital Marketing Consultant