IdeateLabs creates gallery of unconditional comfort for Nilkamal on National Pet Day
IdeateLabs has unveiled a campaign in collaboration with Nilkamal Furniture, commemorating National Pet Day with the launch of #TheGalleryOfUnconditionalComfort.
On this special occasion, IdeateLabs has come up with a unique concept that celebrates the cherished bond between pet owners and their furry companions. #TheGalleryOfUnconditionalComfort aims to showcase the endearing relationship between pets and indoor furniture, highlighting the scratches and bites that often accompany this bond.
The idea behind the campaign stemmed from the observation of pet parents, who often find themselves amused by their pets’ playful antics, even when it involves damage to their furniture. With a touch of humor and creativity, IdeateLabs and Nilkamal Furniture have transformed these everyday occurrences into works of art.
The campaign is set to launch on National Pet Day and will continue to run throughout the month of April. Pet owners are encouraged to participate and share their unique stories of love and mischief with their furry friends.
Created as a UGC activation, the campaign was announced through a series of digital assets such as behind-the-scenes footage of these cute fur babies creating their furniture art. Nilkamal is inviting audience to share photos of their pet(s) and the furniture they have used as a canvas, using Instagram’s trending Add Yours feature. On National Pet Day, all the entries will be converted to a digital film to reveal #TheGalleryOfUnconditionalComfort, filled with endless meows & bow wows.
Commenting on the campaign, Raman R.S. Minhas, Chief Creative Officer, IdeateLabs, said, “The moment the team came up with this idea, we knew we had to do it. The beauty of the idea is that it’s so real. Having been a pet parent myself, the initial disappointment of getting your table or sofa scratched soon turns into a smile, and eventually a memory to treasure. That emotion is what we are capturing and celebrating in the #TheGalleryofUnconditionalComfort!”
Read Also: DistroTV expands Indian content offering with Seven Colors Broadcasting channels
Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.