IFFCO-TOKIO’S #MothersFirst campaign reminds moms: 24 minutes are enough for self-care

Let’s face it, motherhood is beautiful, but between the never-ending laundry and the chores of “Mom,” it’s easy to forget about yourself. Sleep deprivation becomes the norm and hobbies become a distant memory and while every brand shared heartfelt messages thanking moms on Mother’s Day, IFFCO-Tokio addressed this common struggle in their recent campaign, #MothersFirst.

IFFCO-Tokio advocated a simple yet impactful message, to dedicate just ‘24 minutes out of the 24 hours in a day to self-care.’ This initiative emphasises that even a brief period of personal time can make a significant difference in mother’s life.

Whether it’s a stolen moment with a good book, meditating, doing yoga, or a quick jog, 24 minutes can make a world of difference. Imagine a mother returning to her family, not depleted, but recharged.

The Company understands the immense responsibilities that come with motherhood, often leaving little room for mothers to take care of their own health. The core idea behind the #MothersFirst initiative was to reframe the concept of self care from a daunting hour-long task to a manageable 24-minute commitment.

IFFCO-Tokio hopes to inspire mothers to prioritise themselves amidst their daily responsibilities. For more information about the campaign and IFFCO-Tokio’s initiatives, watch –

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives