In conversation with Amin Lakhani, Chief Executive Officer, Mindshare South Asia
Amin Lakhani, Chief Executive Officer, Mindshare South Asia, talks about their monumental win at Goafest 2019 as the Media Agency of the Year.
Agency Reporter- You won big at the last Goafest in 2019. What is your take on Goafest as a platform and its importance in the A&M industry?
Goafest is a very special event for me. It being an industry-wide event supported by The Ad Club, it encourages people to share the work they are proud of. Goafest is one such platform that drives recognition within the industry and focuses on innovative thinking and that is what we value about it.
AR– What are the key parameters that helped you win at Goafest 2019?
Mindshare’s key focus has always been innovation with an acumen for constant growth. Our teams work relentlessly to achieve client delight and innovation and I’d proudly say that Mindshare’s dedication and focus on innovation for our brands is what helped us win in 2019.
AR– What role did the win play in boosting the morale of your team?
Goafest is something that we deeply value and there can’t be a bigger recognition that comes from the peers in the industry that you work with. This helps build pride in the work we do and it deeply encourages our teams to continue to achieve great heights.
AR- How did the win impact your work? Please shed light on your learnings from Goafest since your win.
Mindshare is constantly focused on encouraging its younger talent. Our under 30 talent has showcased brilliant work for our clients and it’s quite inspiring for us to have brilliant minds at work who strive to achieve more each day. Being a part of the Goafest win has been a great source of inspiration for our teams to continue performing their best, each day.
AR- What are your expectations from the upcoming Goafest 2022?
I am really excited for Goafest this year considering it is going to be on-ground. I am really looking forward to meeting our colleagues and peers and I’m sure like every time, there will be some fantastic work that will be celebrated along with insightful sessions and of course, a lot more fun!
Agency Reporter published Goafest 2022 newsletter on all 3 days. Download to read here: