India Today Group Digital Tops The Charts for General News Consumption
The latest Comscore September 2019 insights titled ‘Trends in Online News Consumption’ highlight that Indians consume news content more than entertainment.
With 138 million monthly unique visitors, India Today Group beats all Indian entertainment brands like MX Player (95 Mn Unique Visitors), Star India (87 Mn), Jio TV (60 Mn) & Saavn Group (51 Mn). Source: Comscore, Mobile Metrix, Custom List of Entertainment entities, Unique Visitors, September 2019.
The report also finds that vernacular language news content is consumed most and Hindi is the preferred language, leading with 66% reach, 6 times higher than any other vernacular language in India. Aaj Tak tops Hindi news consumption and is the No.1 news brand across digital & social platforms such as Desktop, mWeb, App, YouTube, Facebook, Twitter & Instagram.
The Comscore September 2019 insights also show that the mobile web has maximum unique visitors but mobile apps lead with the highest engagement due to more time spent. The India Today Group Digital Apps topped the charts with 926 million total minutes spent, highest among all original news content creators in India.
Comscore insights also reveal that General News is the most consumed news category in India. India Today Group Digital retained its leadership in the General News category and is now No.1 for the last 10 consecutive months.
The Comscore report states that overall news consumption in video format is also increasing. India Today Group Digital with robust growth of 39% in the last one year is India’s No. 1 General News Video publisher too.