Indian PR Firm’s Role in Opposition Leader’s India Visit Discussed in Australian Parliament
In what may be termed as a unique event in the history of public relations, a homegrown Indian PR firm, PR Professionals, finds itself at the centre of a huge political debate in the Australian Parliament regarding the firm’s role in shaping the public image of Australia’s leader of opposition Peter Dutton’s recent visit to India.
Dutton, Australia’s former Minister of Defense and Home Affairs, embarked on a high-profile visit to India almost a month ago bringing a long a power power-packed business delegation, aiming at further strengthening Indo-Australian trade relations. The four-day visit was a huge success with widespread publicity in the most prestigious and influential news publications.
Seeking to reinforce trade relations between India and Down Under, Dutton participated in a range of engagements, from meetings with captains of industry to interactions with schoolchildren; and visits to religious sites.
The visit was strategically curated to showcase Dutton’s multifaceted persona, emphasizing both his business acumen and softer side. And therefore, the agency finds mention in Australian politics. Patrick Gorman, Assistant Minister to the Prime Minister of Australia and Assistant Minister for the Public Service, accused the Leader of the Opposition of secretly organizing an India trip aimed at showcasing his softer side.
Gorman’s accusations took a specific turn as he claimed that Dutton engaged the services of – PR Professionals -, employing the firm as a strategic communications partner. According to Gorman, this partnership led to the crafting and dissemination of specific communications to the Indian media, along with orchestrated interviews to mould a tailored narrative for Dutton’s public image.
The assertions made by Gorman in the parliamentary session was published by one the world’s largest read, Daily Mail, further amplifying the matter.
PR Professionals, headquartered in Gurugram, founded by communications veteran Sarvesh Tiwari, came under the spotlight as their role in shaping Dutton’s public persona during the visit came into question.
With two decades of experience in the industry, PR Professionals purportedly handled the PR and communications aspects of Peter Dutton’s visit to India, drawing attention to the intricate intersection of international diplomacy and strategic communication tactics.
The claims raised in the Australian Parliament shed light on the significant influence wielded by PR firms in sculpting political personas and narratives in the global landscape. This unexpected mention of an Indian PR firm in a foreign political forum sparks intriguing discussions on the broader implications of strategic communication in international relations.
Read also- PRtainment Media awarded with Amazing Workplaces® Certification
Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.