Innocean India unveils in-house AI & tech lab – Innolabs; launches AI wallpaper for Hyundai Motor India

Innocean India announces the inauguration of its state-of-the-art Artificial Intelligence (AI) lab, Innolabs. The venture aims to revolutionize the advertising landscape, bringing forth innovative solutions that will harness the power of AI technology & new-age tech. Innocean India has unveiled its first major project from Innolabs – A text-to-image AI model to create ultimate images that incorporate the new Hyundai CRETA in fantasy settings, designed exclusively for their esteemed client, Hyundai Motor India Limited (HMIL).

Innolabs a hub of creativity and technological brilliance, is dedicated to exploring the vast potential of artificial intelligence in the field of advertising. The lab is committed to pushing the boundaries of creativity, enhancing user experiences, and delivering cutting-edge solutions to clients.

This flagship project from Innolabs marks a significant milestone in the agency’s journey towards redefining the digital advertising landscape. The AI-powered wallpaper website for HMIL seamlessly integrates technology and design, offering users a unique and interactive experience. The website showcases Hyundai’s recently launched car CRETA in an AI environment created by user prompts. Users can easily download and share their favourite wallpapers on social media platforms, promoting Hyundai’s brand message and extending the reach of the campaign.

Santosh Kumar, COO at Innocean India, expressed enthusiasm about the launch of Innolabs and its inaugural project, stating, “Innolabs is a testament to our commitment to AI & tech led innovation and excellence in advertising and the first step towards the vision of Innocean 2.0.

The AI wallpaper website for Hyundai is just the beginning of what we envision for the future of advertising. By seamlessly blending creativity with technology, we aim to elevate brand experiences and leave a lasting impression on our customers.”

This strategic initiative reflects Innocean India’s dedication to staying at the forefront of the industry and delivering unmatched value to its clients. The agency looks forward to unveiling more ground breaking projects from Innolabs in the near future along with the other initiatives like InnoData & ImpactHub.

Jaden, MD & CEO of Innocean India said, “I am excited to announce our advertising agency’s unwavering commitment to pioneering technological advancement and adopting an AI-first approach. With innovation at our core, we’re poised to redefine industry standards and deliver unparalleled results for our clients in India and globe.”

Virat Khullar, Head of Marketing HMIL, also congratulated Innocean on the launch of Innolabs! He said “It’s inspiring to see Innocean India’s dedication to innovation with Innocean 2.0. The ultimatecreta.ai website for HMIL shows their commitment to blending creativity with technology, setting a new standard for brand experiences. Their vision for the future of advertising is bold and exciting, and I’m sure it will impress our customers too. I applaud their initiative and look forward to more advanced AI-led marketing projects from Innocean soon.”

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