Inresto, B2B arm of Dineout releases #HumansOfRestaurants campaign
With the second wave of COVID-19 induced lockdowns impacting the country’s food and beverage industry, Inresto by Dineout has launched the #HumansOfRestaurants campaign based on the stories of some of the resilient and innovative restaurateurs in the country. The campaign offers the audience an insider’s view into the struggles, efforts, and motivations of some of the most influential and remarkable figures within the industry.
The #HumansOfRestaurants series features Kabir Suri, Founder, Azure Hospitality & VP, National Restaurant Association of India, Parvez Nisar from Four Points by Sheraton, Jaydeep Banerjee from Smoke House Deli, Irfan Pabaney from SodaBottleOpenerWala, Mayank Bhatt from SOCIAL, Kamal KC from Chili’s and Ministry of Crab, Sachin Gangapuram from Olive Bistro & Bar, Ivan Pinto from Olive Goa and Arun Prakash from BOATS Beach Bar among others.
The response to the campaign has been full of surprise, as it has already garnered over a million reach and impressions across social media platforms and counting.
Speaking on the thought behind this campaign Nikhil Bakshi, Co-founder and Marketing Head – Dineout shares, “The aim of this campaign is to highlight & recognize the efforts put in by some of the experts of the restaurant industry. With the continued restrictions on dining out, the campaign’s goal is to boost the collective morale of the industry. During these testing times, the #HumansOfRestaurants series is our way of tipping our hats to acknowledge the relentless efforts and steadfast commitment of the Indian restaurant community.’’
“When we read these stories, we felt an immediate connection. It’s enlightening to know the emotions and struggles that our fellow restaurateur’s face and their business tactics which are inspiring us to keep going on,” states, Chef Irfan Pabaney, Country Head, SodaBottleOpenerWala.
These stories highlight the inventive steps taken by the restaurants to sail through this storm. Innovative solutions like Online Order from Inresto have helped many restaurants to own their website that facilitates direct orders and saves on hefty commissions charged by the aggregators. The solution also provides restaurants an opportunity to own the customer data that can be used to retarget customers with various deals and discounts.
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