Intel partners with Nukkad By STAGE to highlight the importance of AI Skills for students
AI plays a huge role in economic growth and innovation across the education sector. To encourage the development of AI skills, Nukkad By STAGE has joined hands with Intel for their campaign “Future Banao Wonderful”. The collaboration is done across all the platforms of Nukkad and it has managed to attract just the right eyeballs.
Nukkad by STAGE is a new-age infotainment platform that believes that knowledge is empowerment. The more you learn, the more powerful you become. And what’s more powerful than innovation and technology? Therefore, when Nukkad shook hands with Intel, the brand wanted to connect with parents and make them understand why Intel-powered laptops should be the first choice for their kids. The target audience was the parents whose children are interested in AI or coding, and are studying in Class 8 or above. With regards to the parent’s concern towards technology, Nukkad suggested that they should first make parents aware of the new technology, how artificial intelligence is a part of the new education model, what exactly it is all about, and then explain to them the need and usage of the product.
The main aim behind the collaboration is to make parents understand the importance of AI skill development for their child’s future.
Collaboration In A Nutshell
For this phase, Nukkad has collaborated with Intel for two videos, one long and one short format video in their two separate shows.
The long format video is done in Nukkad’s women-oriented show called ‘Wonder Womaniya’. This show mainly covers issues related to women, education, parenting, health, and relationships, and therefore, this show proved to be the perfect choice for reaching out to the parents. The video which was done for Intel under this show mainly speaks about New Education Techniques, the importance of Artificial Intelligence, and the necessary gadgets that students must have to develop AI skills.
Whereas, the short video mainly focuses on technology and targets younger audiences. Therefore, it was done under Nukkad’s editorial show ‘Geeks N Games’ which is hosted by their fictional character ‘Sunny’. The show mainly focuses on tech and gaming-related topics. The short video which is done under this particular show specifically speaks about the evolution of AI in India. Both the videos are focused on the campaign line “Future Banao Wonderful” with Intel PCs and it also encourages people to learn more about AI through Intel’s AI programs like “AI for Youth” and “AI For All”.
Anita Kotwani, CEO, Carat, says, “Lack of awareness among parents & students especially in tier II & III cities hinders the adoption of digital learning. We wanted to solve this category challenge and partnering with Nukkad helped us to connect with the audiences. Thanks to the strong vernacular support & reach of Nukkad, we were able to educate our audiences about the role of devices in digital learning.”
Visibility & Performance
This successful collaboration gained immense appreciation. The long format video has reached more than 3.5M people, with 3.5K Link Clicks, a 54.50% of Retention Rate, and it has created a buzz across all the platforms. Whereas, the short video has reached more than 700K people and has a retention rate of 74.40%. The videos emphasize on encouraging parents to help their kids develop innovative AI-based skills and to prepare them for a wonderful future using laptops powered by Intel. The laptops give you access to over 80 hours of AI training, certification as well as other PC OEM partner benefits.
Runa Sinha, Vice President, Nukkad by STAGE, says, “The association with Intel has been extremely impactful as the whole messaging thrusts upon the fact that relevant, progressive and informational content which is core to Nukkad has been well received by the Bharat audience across both the segments – Parents as well as senior students. It also signifies the fact that Bharat is looking forward to empowering themselves and enriching their lives through proper information-based content.”