Interview: Amin Lakhani, CEO, Mindshare South Asia on their win at Goafest Media Abby One Show Awards 2022
At Goafest Media Abby One Show Awards 2022, Mindshare won Media Agency of the Year 2022. Agency Reporter speaks to Amin Lakhani, CEO, Mindshare South Asia, on their glorious win.
Agency Reporter- Congratulations on winning Agency of the Year. How is the mood of the team?
The team is all charged up and very happy and delighted to have won. The energy here at Goafest is incredible and we are thankful for being back here in person, after a gap of two years. There’s an incredible energy in meeting people across the industry.
AR- What factors do you think are responsible for your win?
I think a lot of work put in by the teams over the last few years that we all have seen, is a major factor. What I am particularly excited and happy about is the fact that it isn’t a single campaign or a single client; we have won across categories, clients, and campaigns. So that really makes this win especially special. A lot of work and a lot of width of work has been done during this period of time.
AR- What changes have you observed in the A&M industry since the pandemic? Did it impact your work?
Absolutely! The entire shape of business, especially for Mindshare, has changed. We have moved into a significant place as far as digital media is concerned. And since the pandemic has given digital a push, it, in turn, pushed clients and agencies to really push the needle significantly. So digital is where the needle has moved and we’ve done a lot of work in this sphere. And as you can see, at Goafest, we are winning a lot of accolades for our clients for the digital and innovative work that we have done.
AR- Winning at Goafest is surely a result of phenomenal teamwork. As the CEO of Mindshare South Asia, what measures do you undertake to ensure the growth of your team?
I think at Mindshare, what we take pride in is that the team is always inspired to do great work every day of their lives, and whenever they come to work. The idea is to push the envelope, to raise the bar, to keep challenging each other; and also our clients, they keep pushing us every day to do better and better work. They don’t allow us to rest on what we have already done. And I’m extremely happy and thankful to them for pushing us to do the best work.
AR- How do you think this win will change your work and what does the future look like?
When you get recognition from the industry and from your colleagues, it just encourages you to do better work. And that is something that we are taking back home. Also, it raises the confidence of the team, especially the younger people in our team and overall at Mindshare. I think this entire encouragement from the industry will go a long way in pushing them to do far greater work in the years to come.
Agency Reporter published Goafest 2022 newsletter on all 3 days. Download to read here:
