iProspect India bags Bombay Realty’s digital account
iProspect India, the digital performance agency from Dentsu Aegis Network, has won the digital duties for Bombay Realty, the real estate venture from the Wadia Group, following a multi-agency pitch.
As part of the mandate, the agency will service the account from its Mumbai office and will offer its 360-degree digital service to the client including search engine optimization (SEO), organic social, Object-relational mapping (ORM), paid media and display media.
Commenting on the account win, Rubeena Singh, CEO, iProspect India says, “It is great to see one more client from this important sector come on board. We are extremely happy to help Bombay Realty achieve its digital goals through our expertise.” It is pertinent to note here that the agency also services many other real estate clients such as the Lodha Group and Xrbia Developers.
Speaking on the association, Kulwant Khurana, vice president – sales and marketing, Bombay Realty says, “Today’s customers are enormously digital-savvy and we need to be where the customer is. Island City Center is an ultra-luxury project, and with iProspect, we hope to reach the right customer and strengthen our digital footprint.”