Kerovit launches its new TVC ‘Freedom 3.0’ with Ranveer-Anushka
Kerovit, from the house of Kajaria rolls out a new television ad campaign featuring actors Ranveer Singh and Anushka Sharma. The brand recently engaged Ranveer Singh as a brand ambassador and aims to capture the imagination of the youth. The latest TVC, titled ‘Freedom 3.0’ carries forward the brand’s expression ‘Kerovit is Freedom,’ emphasizing the fact that a bathroom is a place where a person feels free the most to express their inner emotions. The TV commercial depicts aspiration, emotion, achievement, artistic expression, and youthfulness in association with their luxury sanitary ware and bath solutions.
The TVC depicts the bathroom as a heaven for everyone by showing two people who use the bathroom to express, unwind, and eventually achieve success. The brand is attempting to reach out to the nation’s youth, with whom the emotion of ‘freedom’ resonates the most.
Rishi Kajaria, MD Kajaria Bathware and JMD, Kajaria Ceramics, on choosing Ranveer Singh as the brand ambassador, says, “We believe that Ranveer Singh has always embodied the feeling of ‘freedom,’ and the common thread of craziness, style, and uniqueness. This makes us the perfect match. The brand personality of Kerovit is young, bold, and lively, it is versatile and in branding terms, has the ‘Everyman’ personality, that makes it very relatable, friendly, and approachable for consumers. The same goes for Ranveer Singh – he aptly personifies the brand.”
The company has previously released campaigns starring Anushka Sharma, dubbed 2.0. To take it a step further, the new campaign has been dubbed 3.0 in an effort to revamp the brand’s style quotient while also hammering the brand expression of ‘Freedom.’
“As a prominent figure in the Indian film industry, Anushka Sharma has always been a fan favourite and has delivered nothing but brilliance in her craft. We saw her as an inspiring icon and felt that she perfectly fits our brand’s narrative of freedom,” says Kajaria.
“Both these superstars are inspiring, dazzling, stylish and certainly unique. They also exhibit incredible versatility and that just goes to show that they have the feeling of “freedom” deeply rooted within. This coincides with our brand strategy and hence made our association like peas in a pod,” he adds.
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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.