Lenovo unveils its latest campaign ‘We’ve Got Your Back!’ conceptualized by The Womb
Lenovo unveils its latest campaign ‘We’ve Got Your Back!’ developed by The Womb. The campaign aims to showcase the impact that the brand has on different aspects of India.
Bringing it all together, the campaign thought #GotYourBack showcases the perspectives of varied people whose lives Lenovo has touched. The unconventional visual device of only showcasing the backs of individuals and even an animal makes for sweet and heart-warming stories that stand out from the other corporate campaigns of the country.
The campaign highlights the untold and unknown aspect of the brand, further strengthening the brand love Lenovo enjoys in India. Celebrating the softer but integral side of brand Lenovo; simple stories bring to the forefront Lenovo’s efforts towards building a sustainable tomorrow, empowering teachers, and students alike in the remotest of locations, creating a community workforce that manufactures in India for the world and their unwavering commitment towards security in processes and devices.
Navin Talreja, Founding Partner, The Womb says, “The campaign highlights surprising and unusual truths through the perspective of the unlikeliest people who depend on Lenovo. ‘We got your back” is a beautifully shot visual treat served in the form of four beautiful stories, that take the audience on a journey of Lenovo serving the community, environment and its many stakeholders.”
Suyash Khabya, Creative Head, The Womb shares, “It’s easy to bring out emotions through the face, but in this campaign, we needed to land our idea through the backs. It was quite a challenge, but I think we’ve done a great job of it. We wanted to keep the stories real. So we shot in the Puducherry Lenovo factory. We shot the teachers in Meghalaya. We shot kids in the jungles. And that’s why the films appear so authentic. In fact, even the static has come out magically beautiful.”
Amit Doshi, Chief Marketing Officer (India and South Asia), Lenovo India adds, “The Womb team has done a fantastic job to give voice and life to the many stories that define Lenovo’s commitment in India and across the world. The films have, of course, been shot wonderfully and hold a place of pride for us. However, the effort goes well beyond that and includes countless hours spent together in unearthing these stories and uncovering the human emotions central to each of them.”
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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.