Lloyd’s TVC Featuring Deepika and Ranveer Derives Appreciation, Crosses 73 Mn Views
The ad premiered on March 31, 2019, across leading channels and became an instant hit.
Consumer durables brand, Lloyd, recently released a TVC, a part of its campaign ‘Khayal Rakhenge, Khush Rakhenge’. Within a day of its release, the spot garnered immense commendation from the viewers and has now crossed more than 73 Million views across all digital platforms. The ad premiered on March 31, 2019, across leading channels and became an instant hit.
The campaign, more or less, is an attempt to give viewers a sneak peek into post-marital life of their favorite stars — Deepika Padukone and Ranveer Singh, who, through the commercial are spreading the idea of love and care with the viewers. Perhaps, that be the reason for the TVC going viral among the audience.
Amit Tiwari, Vice President Marketing, Havells India, said “Lloyd is a crucial piece in our brand portfolio and we want to fuel this business as a strong engine for our growth. We felt the brand needed a fresh perspective and proposition at this stage in its journey.”
“With its technology-rich range of offerings, Lloyd is making a strong play in the consumer durables market. In an attempt to appeal to young couples as its core target audience, Lloyd recently named Bollywood’s newest power-couple, Deepika Padukone and Ranveer Singh, as its newest brand ambassadors. The Brand wanted a real-life couple who could resonate with the brands’ values. Being young, versatile and performance oriented, they seemed a perfect match,” added Tiwari.
“The campaign features the innovative LLOYD Grande AC that cools to 18 0C in just 45 seconds, coupled with Wi-Fi control. This campaign will further strengthen the brand’s belief of keeping their consumers happiness and lifestyle in mind while making products to cater to the needs of the young Indians.”
“We are working to leverage the new celebrity couple to create an emotional connect with the audience. The initial phase of the campaign for Lloyd air conditioners has gained 73M+ views on all digital platforms and more is expected in the coming weeks,” he further speaks.