Lodha Luxury Launches Their Newest Brand Film

Lodha Luxury from the Lodha Group, has recently launched its first brand film unveiling a collection of homes across the world – from penthouses to grand townhouses in a sprawling nature setting in Mumbai’s most cosmopolitan hub. Each of these residences are designed to be a rare and unique experience – reserved for the connoisseurs of luxury.

The essence of Lodha Luxury lies in its 3 pillars: Landmark Addresses, Masterpieces by Maestros of Art and Design, and Luxury that is experienced. The objective of the brand film is to visually bring out these pillars with a variety of grand shots showcasing the properties, detailed shots illustrating an appreciation of detail, and a series of lifestyle shots meant to portray the lives of those who buy into Lodha Luxury. This film does not follow a tactical approach, it goes for a more emotionally evoking approach.

Mansi Saxena, Associate Vice President- Lodha Luxury and The World Towers says that, “Luxury has evolved beyond a price tag. The modern luxury consumer craves something unique, tailor-made and all-encompassing and that is exactly what we are showcasing in the brand film. Lodha Luxury is more than just a collection of properties, it is an experience permeated with intricate detail, rarity and personalized, discreet service – reserved for the true connoisseurs of fine taste.”