Manforce Condoms leverages influencers to build awareness for its Ultrafeel Condoms
Manforce Condoms from the house of Mankind Pharma has roped in leading actor and influencer Suyyash Rai and Aradhana Sharma to further strengthen awareness for its recently launched Ultrafeel condoms.
The brand has closely chosen the two influencers that belong to different demographics, helping the brand to amplify the message as widely as possible. The Ultrafeel Condom is India’s thinnest flavoured condom and is Super-thin with 0.05 mm thickness, which gives a natural feel and ultra- sensational pleasure. The brand roped in influencers to add credibility to the brand narrative – ‘It’s so thin, you’ll feel it’s next to nothing.’
Commenting on the influencer activity of the new campaign, Joy Chatterjee, General Manager, Sales & Marketing of Mankind Pharma shares, “Manforce Condoms is one of the largest selling condom brands in India. As per the research conducted nearly 88% of consumers wanted and looked for condoms that were the closest to feeling natural. Keeping this research in mind, We have launched the Ultrafeel condoms and are entering a 285 crore premium condom market in which the cost for one condom is 15 rupees per piece.We have collaborated with influencers to further strengthen our position, and so the target audience becomes aware of the newly available product. The influencer activity will help the brand to convey the said message and add credibility to our brand narrative.”
The brand recently launched the Ultrafeel condoms through an interesting TVC that featured Sunny Leone, the brand ambassador for the brand. Manforce Condoms is known for its exciting product portfolio and flavours, without compromising on the quality.
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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.