mCommerce Trends to Look Forward in 2023

Well, the digital advertising industry is indeed booming massively and its revolutionizing pace can also be attributed to the mCommerce vertical. There is no doubt in saying that users being mobile-first & friendly consider smartphones as their pocket companions since mobile apps effectively fulfill their needs, making the smartphone a preferred source to explore online content over any other gadget.

mCommerce isn’t new but is making a benchmark in the industry because it’s an advanced version of eCommerce via which netizens feel the liberty to make online purchases anytime anywhere via mobile without limiting themselves to sit at a specific place and trigger in-app events. This is why, mCommerce volume is expected to hit $620.97 billion, or 42.9% of eCommerce in 2024 because of the upcoming trends that will also give marketers’ advertising practices an extra edge.

As the year is about to end , here are a few mCommerce Trends to Look Forward to in 2023 that will help brands to establish their stronger footholds in online marketplaces and tap into the right audiences to make the most out of their marketing campaigns.

Metaverse: This is completely a different universe of virtual space which is taking the online advertising world by storm since it is considered the next iteration of the internet which brings the physical and virtual world together with real-time experiences. Metaverse has gradually started evolving with a current market share of USD 47.48 billion and will become a trendsetter with a market share of USD 678.8 billion by 2030. This is because it provides marketers with various advertising opportunities incorporating digital representation of users via their avatars. This effectively encourages users to make certain purchases because it involves interconnected virtual communities like AR/VR Headsets, Oculus etc which grips their interests and they spend quality time engaging with the brand.

Connected User Journey: This is considered a safeguard for brand owners because it helps marketers in analyzing the users’ journey throughout their device lifecycle. This will be the highly adapted mCommerce trend in the upcoming time as it facilitates marketers in showcasing the adverts at the most engaging touchpoints inside the mobile where users interact most with it which help them better connect with the brand and vice-versa. Since users these days are mobile-friendly, Connected User Journey can be enhanced more via messaging apps like WhatsApp wherein, marketers can also deploy QR codes, password-less login facilitated via SMS authentication etc which drives simplified user navigation with higher engagement.

Progressive Web Apps (PWA): This helps brand owners in developing a synergy between websites and apps without affecting any functionality and information. This is effectively revolutionizing the digital ecosystem and will sooner be the most prominent trend because it instantly loads the respective content page, irrespective of the reliability of users’ internet. Moreover, it frequently responds to consumers’ queries and will become the most powerful advertising tool for marketers as it works on the Push-Notification mechanism which increases user engagement rates and makes PWA the most powerful advertising tool.

Big Data Analytics: This being a core of today’s modern technology plays a significant role in providing consumers with personalized experiences, customized to their interests and is also at the surge of becoming a trendsetter. Marketers can highly rely on Big Data Analytics as it helps them to make informed decisions via its AI/ML-driven predictive metrics and automated insights based on users’ past actions and behaviours. It has eased the complexity of data and streamlined business operations which is why it is expected that the market share of Big Data Analytics will soon reach over 655 billion USD by 2029. When marketers get to know about the users’ buying habits and patterns, they can further provide them with more personalized offerings at the right time while planning the right inventory.

I feel that today’s tech-savvy world has become a smartphone paradise because, with peoples’ reliability on smartphones, the spike in online consumerism is just beyond imagination and the above-mentioned mCommerce Trends have already started making an impact on the digital ecosystem. So, it can be said that users’ online content consumption will grow more in the near future due to the innovations and transformation in digital technology and infrastructures that are impressing both advertisers and audiences.

About the author:

Rohit Arora, Vice President, Tech and Strategic Initiatives, Xapads Media