Data-driven marketing – How macro trends influence consumer behavior and can be utilized to take performance to the next level?

Agency Reporter’s special segment, in association with MiQ, hosted another webinar with industry experts across sectors. The aim of the webinar was to delve deeper into the nuances of data-driven marketing in today’s age and time, and was centered around the topic- ‘Data-driven marketing – How macro trends influence consumer behavior and can be utilized to take performance to the next level?’

The panel included Vaibhav Mehrotra, Head of Marketing- Cashfree; Prasenjit Basu, Head of Marketing- Voltas Beko; Kanishk Arya, Chief Operating Officer- SleepyCat; Argho Bhattacharya, Head of Marketing- Niyo; Kuldeep Pawar, Head of marketing- SpiceMoney and Siddharth Dabhade, Managing Director- MiQ. The discussion was moderated by Sakshi Malik, Assistant Editor, Agency Reporter. 

Watch here-