Moving Walls Partners with Place Exchange to Enable Global DOOH Inventory Access for Advertisers
Moving Walls, the leading provider of Out-of-Home (OOH) media enterprise software, has announced a partnership with Place Exchange, a leading supply side platform (SSP) for programmatic OOH media, to provide Moving Walls OOH software users with access to Place Exchange’s vast network of digital OOH (DOOH) inventory.
Moving Walls’ buy-side OOH planning and buying software is used by brands and partners in regional marketing hubs like Singapore, Japan, India, Latin America, and the Middle East. A majority of these brands are in categories like enterprise software, travel, tourism, and fintech–and are rapidly expanding to new markets including the Americas and Europe. DOOH is the ideal medium for these brands looking for both awareness and performance marketing campaigns, due to its high visibility, dynamic and timely content, targeted messaging, and measurable, data-driven capabilities that engage consumers at multiple touchpoints throughout their daily journeys.
Place Exchange enables programmatic access to over a million DOOH displays from leading OOH media partners around the globe, giving marketers seamless access to a diverse range of venues and formats including roadside and city center billboards, street furniture, transit hubs, retail locations, entertainment venues, and more. This inventory will now be available in Moving Walls’ buying platform, giving users a consolidated view of campaign planning and measurement.
“This type of partnership goes a long way to removing the friction of executing truly global DOOH campaigns,” said Srikanth Ramachandran, Founder and Group CEO of Moving Walls. “Many of our buy side partners are used to running multi-market advertising campaigns and DOOH remains the most impactful way of driving reach in a new market. With Place Exchange, our partners can now extend these campaigns into some of the most advanced DOOH markets.”
“We’re thrilled to introduce Place Exchange’s premium inventory to Moving Walls users and give our supply partners the opportunity to engage with more international advertisers,” said Ari Buchalter, CEO of Place Exchange. “DOOH is a unique medium with sophisticated audience targeting and performance measurement capabilities on par with other digital channels, and we are excited to unlock these capabilities in new markets for global activations.”
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