Nirmalya Sen, Former India CEO of Havas Worldwide, Launches The Rethink Company
The Rethink Company is a new-model creative company that lies at the cusp of business consulting and brand building.
Havas Worldwide India’s former CEO Nirmalya Sen has launched his own agence by the name of The Rethink Company. Sen has been a part of Havas Worldwide India since 2014 when he was appointed as CEO.
In a note to Agency Reporter, Sen says that the idea of the company comes from his own experiences and observations, coupled with conversations with CEOs and CMOS in India and abroad about how the world of brands and the business of communication have evolved and more importantly, are likely to evolve.
“Big ideas and corporations, they say, are born out of discontent. And my discontent over the last few years has been with the way brands are treated. By marketers and their tired agencies alike. Most of them are well-intentioned and passionate people who want their brands to do well. All knowing very well that if they don’t keep pace with technology and its impact on the way consumers live, they will be left behind. All keen to try out shiny new technology or media and do things differently. All very good. But, often, there is little attention to the need for cohesiveness and seamlessness in everything that brands do across different aspects of their behavior. There is often little or no thought given to the need for an inspiring brand purpose that shines through in all the brand’s behavior. And who would appreciate the old consumer axiom more than you – ‘if you don’t have a purpose that can transform my life as a consumer, I have little use for you as a brand’,” he states.
As per Sen, The Rethink Company is a new-model creative company that lies at the cusp of business consulting and brand building. It is our belief that, in this ever-changing world of technology and its impact on how people live, for brands to be buoyant and constantly in-the-game, momentum is everything.
Sen began his career in the early 1990s as brand manager with Jenson & Nicholson, a company that markets paint. Ad agencies he has worked at prior to joining TBWA include Trikaya Grey (a move that marked his entry into the ad industry), Saatchi & Saatchi (where he worked for five years) and DDB Mudra (where he worked for another five years).
Brands Sen has worked on in his 20+ year long career in the advertising industry include Nissan, Maruti Suzuki, Mitsubishi Motors, Nestle, Britannia, Dabur, Tata Tea, Pedigree, Electrolux, Adidas and HBO, among several others.