Niva Bupa launches ‘Ab India Karega Rise’ campaign
Niva Bupa has announced the launch of its digital campaign, ‘Ab India Karega Rise’, centered around its new health insurance product, ‘Rise’.
‘Rise’ is designed with India’s ambitious, yet budget-conscious middle class in mind. For generations, Indians have aspired to achieve greater financial stability and wellness, but rising healthcare costs have remained a significant source of anxiety. With ‘Rise’, Niva Bupa offers an affordable, comprehensive and a tailor-made solution that addresses this issue head-on. ‘Rise’ is not just a health insurance product – it is a symbol of progress, security, and confidence for the millions of Indians who are navigating the complexities of inconsistent incomes and striving to achieve their dreams.
The ‘Ab India Karega Rise’ campaign captures the spirit of ambition and progress that defines modern India and highlights how Niva Bupa’s Rise makes health insurance easily accessible and affordable for India’s “Missing Middle” populationwho are ineligible for government health schemes, yet struggle with to afford premium of a private health insurance. The campaign aims to inspire Indians to take charge of their health and aligns with Niva Bupa’s commitment to fostering a healthier and more financially secure India by offering innovative health insurance products designed to meet the diverse needs of customers. “Ab India Karega Rise” reflects the brand’s belief that access to quality healthcare should not be a privilege but a fundamental right.
Commenting on the launch of campaign, Nimish Agrawal, Executive Vice President and Chief Marketing Officer, Niva Bupa Health Insurance, said “At Niva Bupa, we are committed to delivering innovative solutions that cater to the evolving needs of our customers. Rise is not only a step forward in bridging the insurance gap for India’s Missing Middle but also aligns with the government’s mission of Insurance for All by 2047. Our latest campaign is a testament to our commitment to affordable and accessible health insurance in line with Government’s agenda for “Insurance for All by 2047”.
‘Ab India Karega Rise’ is more than just a campaign – it is a movement that emphasizes the importance of health insurance as an essential step towards progress. Health should never be a barrier to success. With ‘Rise’, we are empowering the people of India to secure their future and live with the peace of mind they deserve.”
The film has been conceptualized by Glue Creatives and is available in Tamil, Telugu, Malayalam languages.
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