Ola launches a new brand campaign for Ola Rentals
by Rahul Puri
September 6, 2018
Ola, India’s leading and one of the world’s largest ride-sharing platforms, has launched a nationwide, integrated campaign focusing on Ola Rentals. Starring actor and writer Sumeet Vyas, the video campaign highlights Ola Rentals as your ‘go-to’ weekend ride. With the ease of booking a cab that remains at a customer’s disposal, waiting on them, as they move from place to place, Ola Rentals has emerged as a convenient, hassle-free solution that fills in for your personal car!
Conceptualised and developed by Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, the TVCs show Sumeet as an empowered Ola Rentals customer who isn’t worried of getting tired of driving for long hours in heavy traffic. Instead, he enjoys a day out with his wife and back-to-back outings to meet relatives since he gets to relax at the backseat like a boss. The catchphrase #NoStressBoss, used by the central character of the film, plays upon the idea of enjoying the comfort Ola Rentals provides to its customers.
Sumeet Vyas, Actor, and Writer said, “I completely related to the concept of the films. As a professional who works round the clock almost every day of the week, I look forward to stress-free weekends with my family and friends. A product like Ola Rentals can give you that much-required relief that commuters are looking for! One doesn’t have to fret about driving in crazy traffic, looking for parking spots endlessly, etc. I am so looking forward to using Rentals by Ola next time when I have to go for a shopping spree or need to run errands all around the city.”
Pallav Singh, Senior Vice President at Ola said, “Since its launch in 2016, Ola Rentals has been a favorite among corporate customers and working executives who move from one meeting to another during the day. Through this latest campaign we want to highlight the convenience of having a cab on disposal for diverse needs like shopping trips, meeting friends, visiting relatives, local sightseeing etc. I am glad to share that the TVCs are garnering a great response, which goes to show that customers today value convenience and experience. They don’t want to tire themselves driving in heavy traffic, instead would like to be driven around as they relax and enjoy their day off.”
Samarjit Choudhry, Chief Operating Officer, Happy mcgarrybowen said, “Ola Rentals is a very unique category. Unlike a point-to-point cab, this one is meant to take you to multiple places. It takes away a lot of pain points like parking or having to book another cab, not to say the pain of driving on congested roads. Keeping all this in mind, we decided to take weekends as a plank for communication because a large number of the people get out on weekends and face the stress of weekend traffic and finding parking spots. The ease of the product offering had to be conveyed and hence we came up with the campaign thought of #NoStressBoss.”
The TVCs are being showcased through digital, video, social, OOH and radio; and have already garnered more than 5.8 million impressions on various digital platforms. So far, both 30-second videos have collectively garnered 1.2 million+ views on YouTube.
One of Ola’s fastest-growing categories, Ola Rentals is available in 95+ cities and has completed 5 million rides across the country. Launched in 2016, the category offers intra-city travel with affordable hourly packages (starting 1 hr onwards), making running multiple errands within a single day in different locations extremely convenient and hassle-free.