Amazon unveils new campaign for OnePlus 9 Pro conceptualized by Blink Digital

Amazon unveils a campaign for OnePlus 9 Pro. Conceptualized by Blink Digital the campaign is designed for Amazon, as the e-commerce platform is the retailer for the phone. Blink Digital shot the unboxing video of the new One Plus 9 Pro from 9,000 ft while making a free fall.

Commenting on the campaign idea conceptualization and execution, Rikki Agarwal, Co-Founder & COO of Blink Digital shares, “The internet is filled with unboxing videos, and not all are very different from each other. When the Amazon team briefed us on the launch of the OnePlus 9 series, we wanted to create a truly unique and clutter-breaking unboxing video. Taking a cue from the “Never Settle” brand communication of the OnePlus brand, we wanted to crack an idea that stretches the limit and creates the bar high. And voila, that’s how we got the idea of Unboxing the OnePlus 9 Pro at 9000 ft.”

“When I received a call sometime early March for unboxing a phone in the skies, I wasn’t sure if this was executable. But after experimenting with the box and understanding the technicalities, I along with Rudra Solanki decided to give it a go. It was definitely challenging but at the same time, it was super fun as this was a very unique project. Thanks a lot to Blink Digital and Amazon India for trusting us on this project!” adds Sajid Chougle, a Professional skydiver.

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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.