Indianisation and loads of local knowledge: How Parimatch aims to capture the Indian Gaming Industry

There are very few duos in the world that would seem as exciting and full of potential as Parimatch and India. While the country already has a deluge of gaming brands, none boasts the same global standing as the well-established Parimatch.

To wit, the Cyprus-based company does not merely have 2.4 million players across the globe but a whole lot of sponsorship deals with a number of renowned football clubs in Europe as well as Africa and the Middle East. Not to forget the fact that Parimatch is also the Official Betting and Wagering Partner of UFC (Europe and CIS region), with the iconic Conor McGregor being their Brand Ambassador.

As they now eye a very crowded Indian gaming industry, their latest campaign happens to have been driven by the insight provided by the online gaming erudite, Japneet Singh Sethi.

Titled “Lag Gayi Shart”, the campaign is paradigmatic of the household Indian habit of betting one’s life on matters you would otherwise describe as nickel-and-dime.

The main goal of the campaign is to help the average Indian gamer relate with Parimatch in a way that the brand establishes a rapport and trust with the Indian audience.

Given the obsequiousness shown towards “Indianisation”, Parimatch expects the campaign to reach more than half of the estimated 150 million people in the Indian casino market.

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“Having a long history of providing high-quality entertainment for players all over the world, we are thrilled to bring that customized experience to the Indian players. To the nation, which has so many incredible entertaining options such as Bollywood, cricket, world-class music artists. I believe that we have what is required to not only take part of that market but rather to take over,” said Dmitry Belianin, CMO of Parimatch International.

Disclaimer – The information mentioned here has not been verified by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.