Performance with Programmatic: How programmatic is leading to enhanced performance for brands

Agency Reporter’s special segment, in association with MiQ, is here with another episode centered around the topic ‘Performance with Programmatic’.

The topic is in line with the transformation of the advertising landscape over the last decade, owing to the increasing importance of programmatic advertising. With marketers utilizing innovative advertising strategies to reach their audience, it’s safe to say that algorithm-based advertising techniques have revolutionized the marketing and advertising domain.

This episode featured an eminent panel and included Tejas Chaudhari, Performance Marketing- Lead, Tata Cliq; Madhurita Sengupta, Head- Digital Acquisitions and Paid Media, DBS Consumer Bank; Ashutosh Singh, Co-founder, Yayy! Naturals and Siddharth Dabhade, Managing Director, MiQ. The panelists indulged in an insightful conversation about how programmatic advertising has taken the industry by storm, the factors behind its increasing importance, and how it leads to enhanced performance for brands.

Watch here-