Philips India’s latest campaign #ParentYourWay supports parents in their parenting journey

Breastfeeding is one of the most beautiful and challenging experiences for a mother in her motherhood journey. From the unique connection, it inspires to the incredible health benefits that it brings, breastfeeding has multifold benefits that are imperative for her baby’s growth and development. However, the modern lifestyle often misguides new moms and influences them to cease the contemporary ways of breastfeeding. To create conversations around the importance of breastfeeding and how parenting is about trusting your instincts, Philips India has launched its latest campaign #ParentYourWay.

The campaign #ParentYourWay by Philips Avent aims to support the couple in their unique parenting journey and help them be confident in trusting their parental guts. As part of the campaign, the brand launched a virtual session centred around parents for them to share the stories of their parenthood journey. Through the session, the brand celebrated their journey while highlighting that Philips is there to assist them in each step of their journey spiritually, physically or mentally. Taking a step toward normalizing co-parenting and how breastfeeding should be a shared responsibility for both parents, the event included not just only new moms or pregnant moms but also the fathers who shared their experiences in the session. Additionally, the session took forward the conversation with contemporary breastfeeding methods in Guidance Q & A session with a Lactation Consultant. The expert answered more than forty-five questions of mothers, busting myths and concerns around breastfeeding.

Moreover, the brand appreciated the mothers with a token of love which included the breast pump, breastfeeding guidebook, breast pads and personalized photo frames. The event successfully touched all the right spots with personalized recorded messages by husbands and parents of the mothers reiterating how amazing they have been. The session concluded with a note where parents were informed that they should not be scared of bringing up their child and parenting the way they want to.

Commenting on the campaign Vidyut Kaul, Head, Personal Health, Philips Indian subcontinent says, “When it comes to parenting, we only rely on the information that we have received from our parents and family. We are often skeptical about our methods as nobody is sure which is the right way to bring up their child. There is no textbook that has shown you the correct pathway, but it is important to adopt and adapt to whatever works for you. Our campaign #ParentYourWay is there to encourage and empower all the parents to be confident in their own methods and believe that as a couple, they are doing whatever is best for their child. The notion and thought behind this campaign focus on the importance of breastfeeding while reassuring you that we at Philips believe in you as a parent. Philips Avent thrives to support all the parents in their parenthood journey through meaning innovations that enable them to bring out their best version as a parent.”

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.