Agency Reporter, CMS Asia & ACMA jointly launch e-Pitches platform ‘Pitch Perfect’
This will be a Virtual Platform with both Brands & Solution Providers interacting through an Online platform.
In a first-of-its-kind experiment, Agency Reporter has joined hands with CMS Asia & Asia Content Marketing Association (ACMA) India to create an e-Pitching platform in India called Pitch Perfect. The platform will enable solution providers to pitch directly for a Live & Real client brief.
Given the state of affairs due to COVID-19, it has become essential for businesses to go virtual with most of their operations. Once COVID-19 situation eases out, it will become even more important for brands to engage with solution providers at speed due to sudden rush of time specific requirements.
Speaking about the initiative, RP Singh, Chairperson – ACMA & Chief Curator – CMS Asia, shares, “We have already experimented with a similar initiative in a physical environment and given its success last year, plus the circumstances today, I strongly believe that the virtual platform is need of the hour to enable all ecosystem stakeholders to benefit from each other.”
In the current form, the platform will allow agencies & suppliers to pitch for multiple briefs from brands who will be committing a project or a campaign to this initiative with a pre-decided project budget.
According to Agency Reporter’s Editor, Rahul Puri, “A lot of our users were asking for a way to connect with brands directly and the current business environment calls for such kind of a community platform which can be used to exchange value”
The participants will be given 3 weeks to work on the brief, before they present their ideas & solutions to the respective clients. The first set of pitches will be conducted in first week of June this year.